Site System

The website your team updates by asking.

A site built on a stack you own, with the Approval Loop built in. Your team asks for a change in plain English, gets a preview, approves it, and it's live. No tickets. No developer wait. No Ticket Tax.

Book a strategy callSee the Approval Loop
How it works

The Approval Loop: ask, preview, approve, live.

No tickets. No waiting on a developer. No wondering what changed. Every update to your brand, your site, or your campaigns runs the same four steps.

Step 1

Ask.

Someone on your team writes what they need, in plain English, in the channel they already use. “Update the Q4 market commentary and swap the team photo.”

Step 2

Preview.

A link comes back with the change in place. Nothing is live yet.

Step 3

Approve.

The person you named clicks once. For regulated teams, that person is compliance.

Step 4

Live.

The change ships and a line lands in your Change Log: who asked, who approved, and when.

Teal HQ websiteTeal HQ
Selected sites from our work.

The Site System is where the Approval Loop lives. The Brand and Growth Systems plug into it.

See what your team can run
The build

Designed to run long after launch.

Design

UX, UI, and prototypes, designed around the content your team will change most.

Build

Sanity CMS, Vercel hosting, GitHub source, in accounts in your name.

Content schema

Every section typed so your team can change it without breaking it.

AEO foundation

Schema markup, FAQ blocks, llms.txt, and semantic HTML so AI engines cite you and Google ranks you.

Analytics

Tracking and reporting installed before launch.

Risk tiers

Every section marked content, layout, or structure. That's what the Guardrails run on.

What you get to run

The Handover, Site System edition.

Your request channel

A form, Slack, or email. Whatever your team already uses.

A preview for every change

See it before anyone else does.

One-click approval

By the person you name. For regulated teams, that's compliance.

The Change Log

Who asked, who approved, and when. Exportable for audits.

Training

An account setup call, a 45-minute team session, and an SOP for every common request.

Structure creates freedom

Build freely. Nothing breaks.

Your team runs

  • New pages built from your approved sections
  • Copy, images, and section layouts
  • New posts, team members, offers, and events
  • Anything the Approval Loop can preview

The Guardrails protect

  • Fonts, colors, and spacing locked to your brand
  • Approved sections that work on every screen
  • A preview and sign-off before anything goes live
  • Risk tiers on every section: content, layout, or structure
Ways to start

Migrate what you have, or build new.

Migrate.

Your current design, moved onto the Site System with your existing content. Up to about 10 pages and 25 posts. Two to three weeks.

Build.

A new design inside your existing brand, on the Site System. Six to ten weeks.

Brand and Build.

New identity and new site together. Custom. See the Brand System.

All three include the Handover and run on 5Four® Run after launch.

See 5Four® Run
Who owns what

The No-Hostage Rule. You own it. All of it.

The code, the content, the assets, and the hosting live in accounts in your name. We work as an admin on them, never the other way around. If we ever part ways, you keep a complete working site, every template, and every file. You lose the Approval Loop and the assistant upkeep we run for you, and nothing else.

We call it the No-Hostage Rule because most agencies won't put it in writing. We will. It's in every contract.

Site System clients

Work

Generation Capital Advisors
Generation Capital Advisors
Brand Design, Web Design, Web Development
Amazon Experiences
Amazon Experiences
Brand Design, Web Design, Web Development
Future Ready NYC
Future Ready NYC
Web Design, Web Development
FAQ

Common questions, answered.

The Site System is a website built on Sanity, Vercel, and GitHub in accounts you own, plus the Approval Loop, the Change Log, and the training your team needs to update it without a developer. It's the part of 5Four® Systems that the Brand and Growth Systems plug into.

Ready to run your own site?

Book a strategy call
Book a call

Structure creates freedom.

Book a Strategy Call
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