Making a site measurably faster

Real numbers from real launches. What we measured, what we changed, and what the change was worth once a phone on a real network loaded it.

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Why is my Lighthouse mobile score bad when the site loads fast?

Lighthouse estimates a slow phone instead of loading on one. A heavy embed can break the estimate. How to check the number before you spend a week on it.

Oct 30, 2026 · 3 min read

What are Core Web Vitals, and which one should you fix first?

Three measurements Google uses for page experience: loading, responsiveness, and visual stability. One of them is usually cheap to fix.

Oct 28, 2026 · 2 min read

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