How we do the work, written down

Playbooks are our full checklists and processes, written out. The shorter pieces answer one question each, starting with the answer. No gated downloads and no email required.

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SEO & AEO

What is a canonical URL, and why does it break at launch?

A canonical URL tells a search engine which address is the real one for a page. Pointing at a preview URL is the most common launch mistake we find.

Oct 28, 2026
SEO & AEO

What are Core Web Vitals, and which one should you fix first?

Three measurements Google uses for page experience: loading, responsiveness, and visual stability. One of them is usually cheap to fix.

Oct 28, 2026
Playbooks

The launch checklist I run before every site goes live.

The 16 sections every 5Four site runs through before launch and in the week after, including the blockers that stop a go-live.

Oct 28, 2026
SEO & AEO

What is llms.txt, and does it do anything yet?

A plain text file at the root of your site that tells AI assistants who you are, what you sell, and which pages matter. Twenty minutes of work.

Oct 28, 2026

Ready to stop paying the Ticket Tax?

Book a 30-minute call. We'll look at what you have, tell you which system to start with, and give you a clear price range before you leave the call.

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