The technical SEO that holds

The parts of SEO that are engineering rather than opinion: canonicals, redirects, crawlability, and what breaks quietly after a launch.

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What is a canonical URL, and why does it break at launch?

A canonical URL tells a search engine which address is the real one for a page. Pointing at a preview URL is the most common launch mistake we find.

Oct 28, 2026 · 2 min read

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