Case Studies

Museum of African Diaspora

Brand Identity
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Logo Design
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Web Design and Development
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The Brief
The Museum of the African Diaspora is a museum in San Francisco, California, documenting the history, art, and culture of the African diaspora. From the diaspora at the origin of human existence through the contemporary African Diaspora around the world our collaboration was to help MoAD develop an intuitive web experience.

The Problem

The Musuem of African Diaspora was in search of an agency that could help them develop a simple and streamlined user experience for their new website build.  Focused on using a platform with customizable CMS items like Webflow, we collaborated to help MoAD develop a website which encompassed all of their goals.

Client’s Dilemma
Develop a new website experience without losing existing user experience encompassing upcoming programs and events via a concise CMS that’s simple for team members to update.

  • Fully responsive website design and user experience.
  • Multiple CMS items with the goal of streamlining programs, events and planning upcoming visits.
  • Membership portal and design integration.
  • A simple way to donate and support the museum in the form of an integration with Social platforms.

The Solution

Create a detailed website platform with multiple CMS collections including Programs, Upcoming Events, Educational Platform and seamless user experience.  We leveraged Webflow to build a custom website platform for upcoming users and visitors.

  • Custom CMS Collections for every event type for users.
  • A responsive Webflow site design with imported content for events, connected to a 3rd party platform for showcasing content.
  • A detailed event landing page with specific details about each program type connected to a seamless CMS.

The Result

A fully operational website built with Webflow for members.  MoAD creates events and programs consistently, with art exhibitions at the forefront.  We developed a custom website build, branding assets and a design system consistent with the brand and updated identity.

  • Fullly functional website with custom CMS integration.
  • A streamlined user experience for ease of use and a design-centric focus.
  • Clear CTAs throughout and an increase in organic results.
  • Webflow build integrated with 3rd party software for the end user.

The Showcase

MoAD invites visitors back to the museum this Fall with five new exhibitions and a week of re-opening events. Beginning Oct 20th with Member Preview day, Public Opening on Oct 21st and Community Day with free admission all day on Oct 23rd. Reservations will be required and admission tickets will be available soon. COVID safety guidelines for the county and state will be in place.

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