Swapstack

The Problem

The project was to design and develop a new website for Swapstack, a platform that enables businesses to sponsor an unlimited amount of newsletters without adding time, emails, or logistics to their plate. The project included the design of a new logo, branding and design system to effectively communicate the value of their services and attract new customers.

Swapstack was facing difficulty in reaching out to potential customers and lacked a strong online presence. Their website was outdated and did not effectively communicate the value of their services.

Swapstack needed help devising a sitemap strategy that would:

• Provide the end-user with a simple interface to browse services and dozens of resources
• Provide simple and easy to use forms for startups and potential partners
• Create a linear, timeless design system with solid color palette and look and feel with beautiful illustrations
• Develop custom images of the dashboard and SaaS design

The Solution

Our branding and web design agency worked closely with Swapstack to understand their target audience and create a website that effectively communicated the value of their services. We designed a modern, responsive website with clear calls to action and easy navigation to help visitors quickly understand the benefits of using Swapstack's platform. Additionally, we incorporated SEO best practices to help improve the website's visibility in search engines.

In addition to the website development, we also developed a design system for Swapstack. The design system includes a set of reusable components and guidelines for how they should be used to ensure consistency across all marketing materials.

The solution includes:

• A refined design system that incorporates a clean, concise design with san-serif and visual asset design
• Custom dashboard images with scrolling interactions

The Result

The new website has helped Swapstack increase their online visibility and attract new customers. They have received positive feedback from their users and have seen an increase in website traffic and conversions. The website has also helped Swapstack establish their brand as a leader in their industry, and they have been able to grow their business as a result.

The new website and branding helped Swapstack establish their brand as a leader in their industry and effectively communicate the value of their services to potential customers. With this new visual identity and design system, Swapstack is now able to consistently communicate their brand message across all marketing materials, making it easier for them to attract and retain customers.

The Showcase

View a few of the images from the recent design refresh below:

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