Perfeqta is commited to building a safe, inclusive, and equitable workplace. In order to transform other company cultures, we must start with our own. We value diversity, encourage authenticity, and embrace all identities to build belonging and emotional safety from the inside out. Perfeqta needed to convey their mantra to a welcoming audience in a simple and effective way.
Client’s Dilemma
Perfeqta’s vision to create a dynamic talent and workplace culture for the global workforce of tomorrow, required a cohesive online brand to showcase their services and convert business owners into leads.
With several solutions and new strategies around recruitment, DEI, and employee engagement, we were tasked with incorporating a strategy for showcasing service-based content to potential companies to convert to customers.
Perfeqta develops and facilitate individual or series-based programming to empower and educate teams on allyship, anti-bias and inclusion, leadership best practices, and career development. We focused on a cohesive website experience with an emphasis on visual design, inclusion and incorporated original photography provided by the client to develop a beautiful contrast of colors, compliant design and a website refresh for their updated branding.
Perfeqta recruits, retains, and advance fast-growing teams with ease. Browse images and development images from our process below.