The Equitist, one of our previous clients, was looking forward to developing First Do No Harm, an online platform, event, and PDF download focused on becoming a starting point for healthcare and public health organizations and leaders, and a roadmap to intentionally embed anti-racism as a part of everyday actions. They wanted to convey this content in a visually appealing way with custom illustrations and design which made it easy for site visitors to understand their goal. We went to work.
It was difficult for the client to convey their ideas visually, so we decided to create illustration artboards and more to help convey their idea. The goal being to leverage content into a visually appealing download and mini-site conveying their ideals.
One of our initial steps was to schedule a brand discovery session. During the session, we uncovered specifics regarding what was needed for the launch and our strategy for turning a detailed file in Google Docs into a beautiful PDF for download and a website for users to download content.
We worked diligently to create hand drawn illustrations to develop a consistent brand look and feel tied with The Equitist. We also developed long page Google Doc content and converted it to a visually appealing PDF developed to make it easy for users to browse high quality content.
To affect change, the essence of equity has to be an embedded anchor of the foundational and operational frameworks of an organization. The Equitist is focused on including resources to get users started and spark conversation around the world. Here were some of the images along the way: