Richualist

The Problem

The Founder, Dawn Myers, a prolific CEO and entrepreneur was interested in a custom website solution where she could pre-sell her newly released product, The Mint. Richualist's new, flagship product. The Website needed to be responsive and easy to navigate with visual examples of the product, interactive videos and a simple and clean design for the end user.

We decided to perform a detailed analysis of other popular tech beauty products around the nation, looking for specific queues of high traffic areas we could mimic and leverage in the updated design of the website.

Client’s Sitemap Development

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Richualist needed help devising a sitemap strategy that would:

• Provide the end-user with a simple interface to browse THe Mint and make a purchase
• Provide a plethora of payment gateway options dependent on device type
• Create a linear, timeless design system  with solid color palette and look and feel

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The Solution

We started the project by performing a brand discovery session. During this 2 hour session, we dissect the brand to its core, developing an idea of the company values, competitors and overall goals of the website. During the session, we view competitors together, their top performing pages and utilize these to make informed decisions on our design and development.

While developing the sitemap, we also designed visual concepts for the refresh. We were going for a minimal and simple design with a palette of three colors to properly reflect the brand core ideals with images supplied by the talented Branding agency, Raire Label.

We decided to leverage the Shopify platform, creating a custom template in liquid to make the website lightning fast. We also integrated multiple payment gateways including Shop Pay, Apple Pay and more contingent on device type to make the purchasing process as simple and functional as possible.

The Result

After a 60 day sprint, Brand Discovery and iterations which included sitemap development and wireframe design based on historical data and analytics history, we built 1 cohesive platform for browsing The Mint product, allowing us to process pre-order purchases at breakneck speed. With a load time of 300ms, the website loads lightning fast and received daily inquiries from potential customers, as well as sales on the day of its debut and soft launch.

• Indexed in Google within 24 hours of release
• Custom typeface and liquid coding language integrations
• Payment gateway setup, testing and integration
• Increase in website signups and traffic

The Showcase

View a few of the images from the recent design refresh below:

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