LIIV ATL

The Problem

The Co-Founders, Mayo and Kai Sowell, were pillars of the local community in ATL. They were in search of an agency that could help bring their idea of solidarity, family and faith to a cohesive website that catered to folks locally who were interested in getting involved. However, they lacked the tech and knowhow to create a beautiful, functional website entity that made it simple for uers to browse ministries, find out more about the church and get involved with local events and activities.

We decided to perform detailed analysis of other popular churches around the nation, looking for specific queues of high traffic areas we could mimic and leverage in the updated design of the website.

Client’s Dilemma

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LIIV ATL needed help devising a sitemap strategy that would:

• Provide the end-user with a simple interface to browse ministries and events using the Webflow CMS
• Incorporate evergreen content including resources, blogs and podcast episodes
• Create a linear, timeless visual brand with solid color palette and look and feel

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The Solution

We started the project by performing a brand discovery session. During this 2 hour session, we dissect the brand to its core, developing an idea of the company values, competitors and overall goals of the website. During the session, we view competitors together, their top performing pages and utilize these to make informed decisions on our design and development.

While developing the sitemap, we also designed visual concepts for the refresh. We were going for a minimal and simple design with a palette of three colors to properly reflect the brand core ideals including:

• Love
• Integrity
• Influence
• Victory

These core values are reflected in all of the designs.

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The Result

After a 60 day sprint, Brand Discovery and iterations which included sitemap development and wireframe design based on historical data and analytics history, we built 1 cohesive platform for browsing sermons, viewing ministries on all website breakpoints and a flawless design that looked and functioned great on desktop, mobile and tablet devices. With a load time of 300ms, the website loads lightning fast and received daily inquiries from potential customers.

• 70% increase in overall traffic over 90 days
• A simple and easy to use interface and design for users to make updates and tweaks to the design
• Integrated Google Analytics, Microsoft Clarity and Facebook Pixel
• Increase in website signups and traffic

The Showcase

View a few of the images from the recent design refresh below:

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