Kiddie Kredit

The Problem

Kiddie Kredit's primary goal is financial education. As Founders of urbanwallet.co (recently acquired), a financial literacy blog for millennials, we were already well-versed in the space, and wanted to build a website platform reflective of their mission, their user-base and their overall goals. We collaborated with a local agency to develop the overall illustration aesthetic to create a fun, engaging website that garnered interest.

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Client’s Dilemma
We sat down with the Founder and managing partners to uncover their ideas, pull data from existing users and conceptualize a clean sitemap dedicated to converting visitors into app users.

• Develop a revised sitemap and updated branding assets.
• Create a connected experience to cross-promote the website via blog content and app downloads for iOS.
• Create a style guide for use on all digital assets.
• Create an online community through online resource content and social media asset design.

The Solution

We built the Kiddie Kredit website with a primary goal of converting visitors into app users. Since the app is available on both iOS and Android, we developed prominent button placement, calls to action and a seamless mobile experience built on the premise of making it easy to download the app for either device.

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• Updated design system update across all visual entities.
• A website built using Webflow to accommodate Podcasts, Resource content and trackable links to mobile apps.
• Responsive site design and development.
• Each page contains actionable info and we developed a blog with content based around financial literacy.
  

The Result

As one of our fastest projects, we were able to turn the project around in just under 30 days with the help of the Kiddie Kredit team and an expedited SPRINT of concepts, ideas and testing. The SPRINT allowed us to ideate, design and develop quickly.

• 528% Traffic increase from last quarter.
• Custom Webflow website design and interated CMS collections.
• Easy trackable app downloads using Google Analytics.
• A UI effective for new users and returning users alike with dedicated landing pages for marketing campaigns.

The Showcase

Kiddie Kredit is a mobile app designed to educate children on the credit system by completing chores. We had the opportunity to create a NEW buildout in Webflow. Below are a few of the images: