Kiddie Kredit's primary goal is financial education. As Founders of blackwallet.org, a financial literacy blog for millennials, we were already well-versed in the space, and wanted to build a website platform reflective of their mission, their user-base and their overall goals. We collaborated with a local agency to develop the overall illustration aesthetic to create a fun, engaging website that garnered interest.
So, we sat down with the Founder and managing prtners to uncover their ideas, pull data from existing users and conceptualize a clean sitemap dedicated to converting visitors into app users.
We built the Kiddie Kredit website with a primary goal of converting visitors into app users. Since the app is available on both iOS and Android, we developed prominent button placement, calls to action and a seamless mobile experience built on the premise of making it easy to download the app for either device.
Overall, Kiddie Kredit looks to empower credit healthy families. Credit, when utilized properly, is one of the greatest tools to generate wealth. Kiddie Kredit wants to educate about credit responsibly, especially to those who have limited access to capital all in the name of economic inclusion and equality.
We built this into every fiber of the website. Each page contains actionable info and we developed a blog with content based around financial literacy.
As one of our fastest projects, we were able to turn the project around in just under 30 days with the help of the Kiddie Kredit team and an expedited SPRINT of concepts, ideas and testing. The SPRINT allowed us to ideate, design and develop quickly.
▫️ 528% Traffic Increase from Last Quarter
▫️ Custom Webflow CMS
▫️ Responsive Site Design
The Center for Black Innovation is a think tank and black innovation ecosystem building organization with the understanding that smart cities and communities are formed by cultivating great leaders.
