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Project Summary
PraxIQ needed a brand that was simple yet premium, informative yet approachable—supporting its evolution from intimate, high-impact workshops to a full-scale platform offering courses, community, and enterprise consulting. We developed a complete visual identity, including a distinctive logo, refined typography, and a versatile color palette, ensuring consistency across all touchpoints. The result is a cohesive, future-ready brand system that positions PraxIQ to connect authentically with both B2B and B2C audiences while standing out in the competitive startup landscape.
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