Firelight Films and Firelight Media were already a staple in the film industry. With popular documentary films at the forefront, their worked speaked for itself. However, the branding and website lacked a bit of the modern quality it needed to provide a consistent beautiful design eclipsed by their work. It was our job to help them refine the brand, maintain a classic look and feel, but appeal to a modern filmmaker and viewer in today’s age.
Firelight was amazing at storytelling as documentary filmmakers. However, the online platforms lacked substance and a solid user-centric experience perfect for filmmakers and viewers alike.
Our first plan of attack was to study other studios on the space. We performed a competitive analysis on the top studios and found a few common threads we could leverage on the buildout. We decided to build two seperate website entities: Firelight Films - focused on producing documentary films and Firelight Media - cultivates future filmmakers and showcases their work.
After a 90 day sprint, Brand Discovery and iterations which included sitemap development and wireframe design based on historical data and analytics history, we built 2 website platforms serving specific audiences (with a tiny bit of overlap). What resulted was an atronomical lift in time on site and website traffic.
Throughout the project it was a blast collaborating with a production studio that trusted our vision and penchant for user-based decisions. The Firelight Films team was ecstatic with the work and can easily make updates to the website on a whim without breaking content due to the web building platform, Webflow.