Moneylit is the brainchild of Financial Advisor, Stan Leconte. With 20+ years of experience in the space, he was in search of an agency to help bring his idea to fruition. Looking to raise $250,000 to build the platform, he hired 5Four Digital to help develop a mobile all UI and a beautiful Brand Identity and Pitch Deck to raise the funds to build the app.
Moneylit was looking to piggyback off of an important announcement in South Florida. Fun fact: On March 22, Gov. Ron DeSantis signed Senate Bill 1054, titled the Dorothy L. Hukill Financial Literacy Act, which will require high school students to take a financial literacy course to receive a standard high school diploma. Moneylit wanted to create a curriculum that was easily accessible for students.
Our solution was to perform a detailed competitive audit. We downloaded all of the popular apps in the space and tested them, creating a stylescape of all of our observations. By leveraging high-performing apps, introducing app data to our strategy and leveraging those items to conduct a detailed app walkthrough, we developed a prototype in Figma the client could use in their pitch deck to pitch potential investors.
While performing the audit, we worked on the brand identity of the company, utilizing a modern typeface, clean, fun design and an aesthetic that could cater to a wide demographic of potential students.
After a 90 day sprint, Brand Discovery and iterations which included sitemap development and wireframe design based on historical data and analytics history, we built 1 cohesive mobile app UI with 60+ screens including a signup process, payment gateway and 3rd party integration.
Here are a few visual elements from the launch, mobile app UI and brand identity.