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Case study
Black Illustrations
Web Design
Branding & Strategy

The Idea

As a Web Designer, our Founder John D., had trouble finding diverse illustrations for use in client projects that reflected diversity.

After searching countless websites for diverse content that spoke to the black community, he found it increasingly difficult to find SOLID illustrations of black people showcasing their lifestyle, body types, hair and overall aesthetic.

After research of the market and a need of the community, the 5Four Digital team decided to build an illustration platform featuring black people for use in digital projects including presentations, websites and apps to create a level of inclusion.


The Launch

After performing a competitive analysis of popular illustration platforms and asking the community what types of illustrations they were interested in, the 5Four Digital team executed a plan to take Black Illustrations to market. The team decided to start with a completely free illustration pack full of office and remote illustration content perfect for websites, presentations and digital assets users would need to add style and detail to their digital work.

Launching on a completely custom website built in Webflow with a customized collection of CMS items, the platform had 10,000 downloads in just a few weeks after launch.

Once momentum started to build, the 5Four Digital Team executed at a high level by sharing the website on countless platforms including subreddits on Reddit, Facebook Groups and design communities.


The Success

After just a few short month's Black Illustrations gained massive popularity via an easy to navigate website and marketing plan cultivated around value-based illustrations. It was featured in Product Hunt, Oprah Magazine, CSS Tricks, and dozens of other applications and magazines, making the site a popular visiting ground for creatives. With more than 6-figures in revenue and half a million site visitors, Black Illustrations ranks as the #1 source for quality illustrations featuring black people and people of color.

Design process timeline
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▫️ 600,000 Website Visitors

▫️ 35,000 Email Subscribers

▫️ $150,000 in Revenue

▫️ Subscription Model

▫️ Features in Oprah Magazine

▫️ 60,000 Total Downloads

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