As a successful Branding and Web Design agency, we leveraged websites like Shutterstock and Unsplash for visual content. However, with many of our Startup clients being diverse, it was hard to find illustrations featuring Black people in diverse settings. So, our team decided we would build a platform where digital creators could find high-quality illustrations of Black people for their websites, apps and digital projects.
There just wasn’t enough diversity in illustrations. Every platform we used didn’t encompass the Black experience. Illustrations were missing skin shades, hair types and diverse body types of Black people around the world.
We decided to create a detailed platform where users could browse custom illustrations featuring Black people from all walks of life. From the tech industry, remote work, STEM, music and more, we began to release exclusive illustrations to the digital community using Webflow, Jet Boost and Airtable to automate the process with our design team and development staff.
When we launched Black Illustrations as a collective, it exploded. We had 10,000 downloads of our first release within just a few weeks and hundreds of positive messages from the design community. Since then, we’ve gone on to do 600,000 unique site visitors and 85,000 downloads sitewide.
Throughout the project, Black Illustrations started as an idea and molded into a Startup. With a team of illustrators on staff and a monthly strategy with countless releases, Black Illustrations has become a staple in the digital landscape for inclusion and diversity.