How to Use Facebook Ads for Instant Lead Gen


Hey, Digital Fam! My name is John D. Saunders and in today’s Digital Block, I’ll show you how to create Facebook ads that generate leads right on the spot. Let’s go.

So we all know that there are ton of different Facebook ad sites. You’ve got boost a post, promote a post, add downloads and a plethora of other ad types that Facebook offers. But one that a lot of people don’t know about is lead ads. And lead ads, what they do is they create a quick form that people can complete on the spot while on Facebook in regards to your business.

So for example, if you sell cars and you want someone to come in for a consultation or an oil change, you can have a quick form on Facebook that comes up in the form of an ad where all they have to do is click that form and it auto-populates the information and hit send and you get a directive to that lead.

Now, that lead drops into Facebook so sometimes, it can be difficult to pull that data, so I want to walk you guys through a really quick on how to create those ads and how to generate those leads and follow up them as quickly as possible to make sure you get them out of the hat. Let’s go ahead and dive in.

All right, guys, so the first thing you want to do is go to your Facebook ad manager. You should all know where that’s located, upper left hand corner, ads manager. Boom, it brings you here once you hit create an ad. Now these are all the different ad types that you can create on Facebook. We’re going to focus on collect leads for your business. I’m going to walk you through the whole process. We’ll just do a mock up one as an example.

So I’m going to hit continue and this is basically going to create an ad where form pops up and I’ll collect those leads. So, we’re just going to do it regular, you ask, 18-65. We’re not going to change any audience attributes, just going to go through this pretty quickly. Let me go to the top and choose a page, okay? I’m going to scroll to the bottom and hit continue.

Okay, so once you do that, it will take you to the ad set area where you can create your ads. Now, you can do these ads or create these ads like you would a normal ad. So you can have a single image, multiple image, and you can also have video, right.

So I chose to opt for the image. This is just a test ad that I want to show you guys the process but we have our page name, we’ve got our headline. This is our ad here, get a free audit of your website in minutes, sign up, so that when they hit this sign up button, a pop up will come up on Facebook for them to complete that lead.

Now, a lot of times, if you have a lead that’s off site using lead pages or your WordPress website, it’s taking them to another page. With this process, it’s all done seamless within Facebook’s platform. So our call to action, we’re going to do sign up which is fine, it’s nice call to action, and then, we’re just going to make sure our pixels tracking. I’m not going to get into detail on that. And then when you get to the bottom, this is where you create your form.

So I’m going to hit create form. I’m going to hit new form and then hit next. English is fine. I’m going to name my form and then I want to hit next.

Now, our context card just gives a nice kind of visual to display additional information about your product or service before they start to fill out the form. So let’s add a context card.

So let’s add in the headline, we provide digital marketing services. Okay, that’s simple. It’s just a test ad anyway. Use the image from my ad or you can upload your own image. Layout is going to be paragraph. Here you can tell the individuals a little bit about your product or service, just kind of a quick intro just to add something there. You can also make a bullet format as well.

So once that’s done, you’re going to hit next and now, you can add in the questions that you want to ask. So for us because we’d like to do custom audiences, I mean like to being able to record information that we can use later on, we’re going to do e-mail and full name. You can show more options. These are the fields that Facebook provides, first name, phone number, city. I mean, you got demographic questions, work information, and then you can also add your own custom question with answer options, right?

Now, we’re going to leave that alone because all we want is e-mail, full name, and let’s maybe do phone number. Maybe we can hit them up with some information later. So then, it shows you what your form looks like here. Once that happens, I’m going to delete this question so we can hit next. I’m going to hit next.

Now, here’s where you want to put your privacy policy so you can put that link, text ads. Okay, so once you do that, you can also add your custom disclaimer. Now, if you do this, you’re going to have to pull in all the information. It will just pull it from this page so all you have to do is click that link to go to your privacy policy. Now, once that’s done, you’re going to hit next.

You can also prompt them to visit your website so you can add a specific page on your website that correlates to that lead or you can just put your homepage then hit next. Now, we’ll show you what your form looks like. Let’s hit create form.

Okay, so now, our form is added. We got all of our information. I’m going to place this order now just to show you guys what it’s going to look like live, okay. So that’s the ad preview, let’s view in the news feed so we could see what it looks like in our feed. We scroll down a bit. Okay, there it is.

Now, when I hit sign up, that pop up comes up, as you can see, it’s directly on the page. It doesn’t take you to another website. This is the nice intro card that we’ve set up in the beginning. I’m going to hit complete the form.

Now, the great thing about Facebook is that it will auto-populate based on your profile, all the information there. So if someone is doing the form, it’s so much easier for them to submit it because they don’t have to fill in their information. It’s all supplied from Facebook and it’s pulled from Facebook, of your profile.

So now, I’m going to hit submit. When I hit submit, now I had that lead generated on that page.

Now, here’s the thing. You’re probably wondering where does that lead go. You have to go to publishing tools in the business manager side of your page, go to lead ads forms and under forms library, this is where your content will be.

Now, the only difficult part is you have to actually download this as a spreadsheet so you’re not getting it real time. So if you download in the morning, in the afternoon, at night, you may be missing out on potential clients that need that quick turnaround where you need to call them pretty quickly.

So what we do is we use a tool called Zapier. Zapier is a lot like IFTTT or [06:18] where you can add different web hooks and scripts that integrate with each other. So for example, if you wanted to add subscribers to MailChimp via Google Spreadsheet, you can automate that process with Zapier so that anytime someone fills out a lead on Facebook pages through our promo, it’s automatically e-mailed to the person managing that. So for example, for a car dealership we’re working with, we’re getting some lead forms completed for them.

Now, in that process, what we do is anytime that form is completed, we have it sent directly to the salesperson or the liaison between the salesperson. So first thing you want to do is log in to Zapier, sign up and then make a new zap, so bring up all the options. Go ahead in Facebook lead ads. I’m just going to do a test one to show you guys an example. Hit save and continue.

Now, you do have to be a full Facebook admin on the page you want the form on in order for this to work properly. So, make sure you’re full admin before you start the process. Hit save and continue when you find or when you label your lead. Then, choose a page and a form and hit continue. Then, hit connect and continue.

Once you do that, it will give you an option to send a test, boom, the test was successful. So, you can view your lead to make sure it came out properly. This would be an example of what it looks like and then hit continue. So that’s done. So the lead trigger is complete.

Now for every Zapier, you’re going to have to set up a trigger and an action in order for it to do something as a result. So for us, we want– you can either set it up to give you a slight message when it comes through, send it directly to your Gmail, set it up to Google Sheets so it will fill out a Google Sheet for you or even add it to your MailChimp for specific lists.

So for us, we’d like to do it the easy way and we like to have it sent to the salesperson most likely, so we hit e-mail. This is a built-in app by Zapier. Hit save and continue. Or if you want to send it to them, I’m going to do this as a test, so send to this individual. You can send it up to 5 people. I’m going to do form submission.

For the buy, you can hit this plus sign and it will pull the main attributes from your form. So us, we just want to do e-mail, full name, and then when you scroll down, pass this, and hit continue. Now, it’s going to be to, the subject and the body of the e-mail. Now, I’m going to hit create and continue. Test successful.

Then once you do that, you had finished, name your zap and then activate it. Boom, now it’s ready to go. So if I go to my Gmail account, I don’t know why but sometimes it drops into spam. You can see the form submission here. So anytime a lead comes in, you can have it directly e-mail to that individual.

And there you have it, guys. That is how you set up your lead gen for your Facebook ads.