Transcription: Hey Digital Fam, my name is John D Saunders, in today’s Digital Block we talk HOW to target your email list via Facebook, and an awesome way to use that list to expand your customer base.
CUSTOM AUDIENCES / LOOKALIKE AUDIENCE
Facebook is an amazing ad platform. Besides being a safe haven for cat videos and connecting with friends and family, it’s a powerful marketing tool you can use to make hyper-targeted ads for a fraction of what you would pay on Adwords.
Don’t believe me?
Well, I just created an ad that targets males, in Miami that own a home, make 6 figures and enjoy cycling. Yes, Facebook is that detailed.
So, in today’s Digital Block, I wanted to discuss how to take your email list (all you need is about 20 emails) and target those identical people using Facebook’s Custom Audience Feature.
Then, I’ll show you how to expand that list to reach new people who are likely to be interested in your business because they’re similar to those on your email list. Ok, let’s get going!
Custom Audience lets you target individuals on Facebook using their email addresses or phone numbers. Facebook takes that list and cross-references those individuals with their Facebook IDs. You won’t have specifics (like who was matched), but you WILL be able to target those individuals.
Let’s start: Now that you have your custom audience, you can target these individuals via Facebook Ads.
Now, here’s the only problem with Custom Audiences. To really make an impact, you need to have a solid list. You want at least 5,000 emails to really see engagement results. Why?
Because Facebook usually converts around 50% of your list. So what’s the work around?
Another pivotal tool from Facebook is called a Lookalike Audience. So, based on your existing custom audience (or Facebook Page), a lookalike audience will look for similarities of individuals. Then, it creates a much larger, more robust list of individuals you can target with your Facebook Ads. We had a list that went from 150 people to 900,000 potential individuals.
So, with Custom and Lookalike Audiences, you can really create some amazing, targeted ad content. For example, we created a promotion for a cycling team. We took their email list, scrubbed it against Facebook and targeted those individuals leading up to events with action shots and calls to action to entice them to RSVP for the event.
Then, with a Lookalike audience, we created ad content to entice people (like our existing list) to sign up. Well, that’s it folks! Thanks for watching The Digital Block.