How to Build a Facebook Messenger Bot for $50

 

Hey Digital Fam, my name is John D. Saunders and in today’s Digital Block I’m going to show you how to get a Facebook bot done for less than $50. Let’s do this.

Hey, everybody! Hope all is well. In today’s Digital Block I’m going to show you how to get a Facebook bot done for less than $50. The process is super simple and I’m going to walk you through it on my computer.

Also, side note, I’m going to provide a link to the Google Doc that we use to create ours as well as the process because you know I am the value-based marketer. If you have any questions, comment below. Let me dive into my computer now and show you guys the process.

To break it down in a literal sense, a Facebook Messenger bot imitates human conversations by solving various tasks. These can include customer service questions, FAQs, and more. In essence, it’s an automation tool to help pull you out of the day-to-day answering questions that can easily be answered by a bot with automated responses.

One example: This is my personal site. You see we have a bot installed here. If you hit “Chat Now” the chat will come up. I’ve got a cool little picture here of me, and as you can see the chat bubble makes it look like an organic conversation.

I ask, “Thanks for taking the time to chat. I’m uploading my brain to our chat box to answer your questions.” When things come up, you answer, and the chat bot automatically answers in response to you.

It’ll use emojis and very comfortable conversation to make it feel like an organic conversation with the person, and this bot can really take care of a lot of questions that you might not necessarily have to do in real time. The reason to use it is it’ll save you time in the future, right. A company called Gardner forecasts that by 2020 over 85 percent of customer interactions will be handled without a human.

That’s huge! You want to be ahead of the curve by starting with the Facebook Messenger bot that can do tons of different things on your website. One other example could be if you have an ecommerce store and people ask, “How long is my shipment going to take? Is this product back in stock?” You can have responses already setup that can answer a lot of these questions.

We use a platform called ChatFuel. The great thing about this process I’m going to show you is you don’t have to write any code or do the actual questions.

You just have to provide all the information to the person that’s going to do it. I’m going to walk you through that now. You can create a messenger bot for your marketing sales and support.

ChatFuel is awesome to use and free as well. That’s the great part about that. In the process of what we’re going to do today, we’re going to get your bot made for about $50.

Step 1 will be to create your bot funnel. Be descriptive and detailed. We’ll go into that as well. You’re going to hire a bot builder on Fiverr. The only time we use Fiverr is really for smaller projects and we’ll talk a little bit more about that later.

You’ll then download the ChatFuel customer chat plugin for WordPress and make your bot live.

If you’ve seen some of my content, you know I’m about automation. We’re going to create your bot funnel. We’ve created a customized Google Doc to help you develop your bot sequence.

The bot sequence is the conversational element of your bot that will help the conversation flow organically. A few tips for doing that: Be as descriptive as possible. Use emojis.

They help breakup the content and make it feel like an organic conversation. And have fun with it!

Let’s go to the doc and check it out. This is a doc we created. You can get the link in the description for this. In red, you can change it. This is the conversation.

We put “pause” because that will cause a pause on the conversation where you have the “…” as if someone is typing. It gives it that nice, realistic feel. We then just added a few questions.

One interesting question is, “Is this your first time chatting with a bot?” They can answer “yes” or “no.” We have all these responses here that you can replaced.

Anything in red can be replaced pretty easily and efficiently. You can download this doc by visiting the link, hitting “file,” and making a copy and copying it over to your Google Drive.

This is great because you don’t have to touch any of the code on ChatFuel or any of the bot platforms that you need to use. You don’t have to touch it! You just have to create this, send it to the bot builder, and they’ll do everything for you and your bot is done.

Once you get that done, that document, you’re not going to hire a bot builder. We’re going to use Fiverr in this example. Just a side note, Fiverr can be a good platform. We only use it for very small jobs. Jobs like video transcriptions or logo animations.

I wouldn’t use it for a bigger job. If your sequence is more than $15, I would either hire us or another marketing agency to help you do that because we have to make it custom and more descriptive. That’s a side note. I’m going to jump into Fiverr really quick and walk through that process.

Just do a search for “Facebook bot.” Once you’re there, Fiverr is automatically going to filter the best at the top. This is the guy that we actually use. He’s really talented.

He uses ManyChats as the platform. As you can see, a medium bot is $50. This includes six to fifteen conversation steps and multi-language. He does everything for you! He sets it up, does the admin, and everything else. It’s amazing.

Once you go and purchase this, you’re going to send him a direct message. Once I order the job, this is actually from mine when I ordered it, he’s going to ask for some requirements.

All you need to do is provide the industry, access to the page as an admin (you can give them admin access and still be the primary admin to remove them once the job is completed), the bot name, and layout example. All you need to do for the layout example is just share the link from your bot template.

It’s super simple. You don’t have to touch and lineup code. You don’t have to do any specific labor for this project. Just another side note, the first bot that I created was a quiz one that I do for one of my ecommerce stores. I did it myself and it took me hours of work. This negates all of that. All you need to do is create the sequence, send it to them, and they get it done for you.

When you’re searching for someone on Fiverr, make sure they have good reviews. Make sure you read through their reviews to see if they seem authentic.

Look for examples of their work and then contact them directly and ask for recent examples of bots they’ve created. Once you find that perfect person, order, go through the process, and your bot is ready to go.

Your bot will be live on Facebook, so anytime someone visits your Facebook page they’ll be able to see the bot and interact with it by asking questions. If you want to have it on your website like I do, I’m going to show you how to add it on WordPress.

It’s a super simple process. All you need to do is download a plugin. It is called “ChatFuel Customer Chat.” You download the plugin, add in your Facebook account, and you’re done! Super simple.

If you’re familiar with WordPress, you’ll know exactly what to do. Once it’s done you have no code or dev. Download the plugin, activate it, and you’re all set! And that’s it. That’s the process.

I don’t know how to simplify it more than that. This is a great way to introduce your company and business to chatbots. Get familiar with it, start a sequence, send it out to your clients, and see how they like it. Keep in mind that we only use Fiverr for these smaller bots.

If you’re looking for a more custom, detailed messenger bot, you can contact us at 5FourDigital.com/contact.

That’s it guys! Thank you for checking out the content. If you haven’t yet, make sure you subscribe because we do this on a consistent basis. If you have any questions, sound off in the comments and I’ll talk to you soon. Peace!

 

Facebook Chatbot Training – HERE
Chatbot Template – HERE

How to Analyze Your Online Competition for Free

Owning a Business is Hard Work.
Lets just be honest.  Brutally honest.

It’s a ton of late night’s, direct responsibility and difficult decisions.

However, the awards and opportunity are endless. Especially if you’re willing to work for it.

millennial-tech-1

I understand how entrepreneurs can’t dedicate a ton of time to certain aspects of their business.  So, we’re here to help.It’s easy to see, especially from a digital standpoint, what your competitors are doing. Now, you might not want to emulate them, but, you could be wondering how they’re performing in certain digital aspects like:

• Social Media Presence & Engagement

• Website Traffic Estimates

• Organic Keywords

• Overall Web Rankings


By uncovering these few items, you can get a solid grasp on the competition that’s performing better than you, and learn to utilize these tools to your advantage for future marketing endeavors.

With just a few FREE tools we’ve uncovered, you can setup a competitive report in a few minutes.   We know your time is limited.

Yes, it can be done over that morning coffee.

google-search

1. Find Your Big Competitors
The first thing you want to do is isolate your competition.  Choose 3-4 solid competitors as a benchmark of comparison.  Don’t be afraid to aim high.  Perform a Google Search for specific keywords related to your industry.  We’ll use the keyword “mens shaving subscriptions” as an example.

The three we highlighted above rank #1,2 & 3 in organic search out of about 2.2 million SERPs (Search Engine Result Pages).  This tells us that these competitors are powerhouses in the industry and receive tons of traffic daily.  So, you’re probably thinking: “As a small business owner, how can I even compete?”  Don’t worry.  When there’s a will, there’s a way to reverse engineer it.

SEM Rush

2. Collect Information About Your Competition’s Web Presence
Yeah, this is the fun part.  One very versatile tool is SEM Rush.  We’re going to uncover a plethora of information about your competition within seconds.  Keep in mind, this tool offers a free, limited version.  It will do just fine for a simple competitor audit, but for more in-depth analytical work, click the link above.  First, visit SEMRush.com.  This website provides competitive data for websites.

Once you type in your competitor URL, you’re taken to the Domain Overview.

Understand Competitors Estimated Traffic
• Find Out How Much They Spend on Adwords (PPC)
• Where Their Backlinks are Coming From
• Competitor Top Searched Keywords
• Competitor Top Paid Keywords
• Top 5 Competitors (Level of Competition)

3. Collect Info on Competitor Social Engagement
Now that you have a solid overview of your competition web presence and ad spend, it’s time to take it Social.  Using Facebook Insights we can collect information about your competitors in a simple, yet intuitive, dashboard.  As a Facebook Page owner, visit your Facebook Page.  Once there, hit INSIGHTS like below:

facebook-insights-posts-tab

Once on the overview page, scroll down to the bottom to the Pages to Watch area.  Facebook’s algorithm does a GREAT job at pulling in example competitors based on factors like similar engagement, services and targeted demographics.  This area  helps you compare the performance of your Page and posts with similar Pages on Facebook. Just click Add Pages to get started.

Once completed, take a look at the aggregated data provided by Facebook.

Here, you can see how you stack up against the competition.  For example, if their engagement was higher during the week, visit their Facebook Page, to see what messages and content they posted that leveraged their fanbase effectively.  Also, take a look at their post consistency and how their Total Page Likes stack up against yours.  By monitoring this data, especially those high level competitors that use Social to their advantage, you can start to understand and develop original content you know will perform well on social.

4. Leverage Your New Found Data Dominance
Now that you have a ton of useful data, it’s time to put it to use.

Download Our Quick Competitor Profile Doc HERE.  This will provide your team with a very useful stream of data to leverage for your company’s success.  This competitive analysis blueprint will help you maintain and improve your position by understanding and tactfully using your competition’s data.