Creating Engaging Facebook Ads for Nonprofits


Hey, Digital Fam! My name is John D. Saunders and in today’s Digital Block, we show you how to leverage Facebook Ads for nonprofits for some cheap and effective ads that will create some traffic for your website. Let’s do this thing.

Hey everyone! I hope all is well. I know we’re gearing off for the holiday season so you probably don’t have a lot of time so I’m going to get straight into the video.

Basically, we’re going to show you a quick ad set on how you can leverage your existing email list especially for nonprofits to get some really cheap and effective ads going for your content. Let’s do this.

Okay, guys, so we’re going to start this nonprofit Facebook tip with the following list. I wanted to have a breakdown so it simplifies the whole process for you guys. Uploading the email list is probably the easiest part. Basically, you’re going to take your existing email list and upload it on to Facebook so you can target all those people with Facebook ads.

Now, we don’t want to explain it in this video because we don’t want to make it too long but we have done it in prior videos. So, that link is in the upper right hand corner, right about now. If you haven’t uploaded your email list yet, you can check out that link. It only takes a couple of minutes. Once you’re done, just come right back here.

Number two, we create and track Facebook ads. So, we create these ads that target your email list, that are really focused, that are really targeted to people that already know about your brand and then we track it with analytics so we’re able to see what kind of engagement they’re getting.

Then step three is driving that traffic to a call to action which could include landing page, a mobile app install, a blog, whatever you’re trying to do. In our example, we use the website page with a call to action and a phone number to RSVP for an event.

And then number four is, of course, reap the rewards. You’re getting email list. You’re getting people to complete your form. You’re getting email list completions. Whatever your call to action is, you can reap that reward. So, let’s go ahead and dive in. I’m going to start with step two because you’ve already uploaded your email list, right.

So if I go to my Facebook ads, this is the campaign that we’ve ran. And this is just an example we want to show you before we delve in. Basically, we had a client that they are nonprofit. They had a 45th annual gala so we wanted to think of different ways to promote this event.

I thought that if we’re reaching general audience, it’s probably not going to resonate so what we wanted to do was take their email list which was about 17,000 people and target those people with highly specific ads, right.

So, it had really great engagement. We have 537 post engagements which includes links back to the website. The cost per engagement was 36 cents which is super low. And then I want to click on the ads so you guys can see more detailed information.

So as you can see, here is the main ad set area in the Facebook ad manager. The relevant scores are high, an 8 and a 7. The highest that you can go is 10. The higher your relevant score, the lower your cost is and the more engagement you receive on your ads.

Now, the main reason this ad is so engaging is because people are already familiar with the brand. An example of the ad, regular content that they would see so let me hit see post so you guys could see the example.

So it’s about the anniversary gala. It’s a little bit of information about it and then a call to action right here which links to their site.

Now, the landing page was really simple. We wanted to keep it as straightforward as possible because we wanted people to call in RSVP and talk about the event. So while that loads, I’ll show you the ad. Of course, it had great engagement, ton of comments, great shares, and then people would tag other friends and family members that were interested in the event. So, it did really well.

Now if I go to landing page, it’s just a simple landing page with information about the event and an RSVP area right here. So we kept it really simple, really effective. Now, because people are familiar with the brand, I’m going to go ahead and show you the analytics.

So this is the analytics for that specific landing page, right. And as you can see, there are 577 page views, 510 unique individuals visited that page and they spent an average of 6 minutes on that page.

Now, what does that mean? They were reading every detail of the event, wanting to know the pricing structure, wanting to know all the information and they most likely called in, which we tracked as well, to go ahead and RSVP for the event. So they stayed on that page for a while while they signed up.

We had 220 people signed up for the event so it was a really big success and the bounce rate, of course, is pretty high at 82% because people are coming here, they’re signing up and then they’re leaving and exiting this site.

So you guys can see the campaign did really well, the reason being is because we targeted people who are already familiar with the brand.

Okay, guys, so just to reiterate, upload your email list, create and track your Facebook ads, drive traffic to that call to action, the landing page, mobile app or blog and then reap the rewards.

So let me show you quickly how it’s done. Let’s go into here. So first, we’re going to go to create ad. Now, we usually work in the power editor but for the sake of time, I’m going to show you in the Facebook ads manager because it’s a lot more streamlined and easier to use.

First thing, I’m going to go to is boost my post. Now, a lot of times, people would say send people to your website but because these people are already more prone to your content, they’re more engaged and they’d more likely to click your ad. So, you’re actually going to be paying a cheaper cost. Now, go ahead and hit continue.

If you’ve already uploaded your audience, you’re going to go here and as you can see, I have the CHI total email list. Now, remember I told you we had 17,000 people. Now, what happens is when you take that 17,000 individuals and you upload it to Facebook, a lot of times, Facebook only gives you around 50 to 70 percent of those people converted because not everyone has a Facebook. I mean, there’s 1.8 billion people on Facebook but still, not everyone has one so it’s not going to convert that whole list for you.

So once I hit that, it’s going to add that list and I’m going to hit about 240-600 people a day for my budget which is about $11 per day. For placements, I’m going to scroll past this because you’re going to leave all these alone because you wanted to be as broad as possible so you can hit that total list.

Now, I’m going to scroll down a bit more and I’m going to hit edit placements. I never leave it on automatic just because of this reason, right? I don’t want to have it on Instagram just because it’s more wordy, it’s more text-savvy. The crowd that we’re targeting is an older crowd so we want to target Facebook, of course.

So I’m going to hit this drop down. I never use right column ads. Those are ads that you see on the bottom right-hand corner on Facebook. I’ll actually show you an example, hold on. They’re kind of hard to see. No one really pays attention to them. You’re going to pay a higher cost.

So I always go with feeds and that means the mobile and desktop feeds. So that means people, while they’re scrolling through their feed, your ad pops up.

I’m going to keep strolling. My budget is $11 per day. You can optimize your ad based on delivery. We usually do post engagement. You can do it based on CPM or impressions. Then I’m going to hit continue.

Let me show you the real ads while we’re here. We scroll a little bit, hold on one sec. Okay, so these are the real ads. As you could see, they’re a little bit bigger now but still, I don’t use them as much as, say, the news feed just looks more organic. Okay, so let’s go back. All right.

So let me choose the client. Now, I’m going to hit select a page post and I’m going to choose that post. Let’s see if it’s still here. It’s kind of a while ago so let’s see. There it is. So there’s the post. I’m going to hit review order so I can just show you guys what we did.

So the ad set name, we’re going to do main Chi and then our list is a custom audience which is CHI total email list, so that’s our email list. We want the ad placement to be in the Facebook feeds. We’re optimized for post engagement and our bid is on automatic.

So once you review that, you look at that, you title your campaign. You’re going to hit place order and it’s that simple. Now, to backtrack, sorry I didn’t show you guys this, you want to make sure that the link that you have here is trackable so when you create this post, make sure you use a Google short link or a link to track your ads. It’s an [08:43] for you to sign up for that as well. But that’s it. It’s pretty simple, pretty easy and you always get high engagement for these engaging ads.

Thank you guys for watching our most recent video. Every view is much appreciated. If you loved the content, leave a comment below. Let us know other things you’d like to see, other content that you’d like to see us go over. And if you have not yet, go ahead and hit that subscribe button right there or wait ’til this video is done and I’ll post a link. Thank you guys, have a good one. Peace!

How to Easily Complete Data Entry for Marketing Efforts



Hey, Digital Fam! My name is John D. Saunders and in today’s Digital Block, I’ll show you how to do hours of online research without lifting one finger. Let’s do this.

A lot of marketing strategies begin with research, right? In order to target the right people and create content that resonates, it has to be organized and catered to the right pips.

Now, for example, if you’re an e-commerce brand looking to research Instagram influencers to market your product, you’ll need to do tedious research that takes tons of time, make spreadsheets and record your data to properly contact those individuals.

You conduct research on a daily basis for clients. As business owners, you don’t have the time to do it yourself. However, using our quick process, you can get data entry and research done in under a day.

So in today’s episode, we’ll go over the process of 1) finding inexpensive freelancers to complete your research and 2) we’ll provide downloadable notes and PDFs of our process.

Really quick, I’m going over these steps. The first one is head to or you can use UpWork as another alternative. We use Freelancer just because we’ve been on there for a few years and really familiar with the platform. So, we’re going to use that one in our example.

Two, we’re going to create your project. Three, you’re going to review the submissions for your project. And then four, choose the best candidate. We’re going to give you some tips and ways to really find someone that’s good. Then, you just wait until your project is complete.

So, first thing you want to do is of course sign up for a Freelancer account. If you haven’t yet, go ahead and do that. It takes about five minutes, not really a long time.

Once you sign up, I’m going to show you how to create a new job. So, for example, you’re going to go to Hire Freelancers and start a project.

Now, once you do that, it’ll have the categories of work and these are the things that you can get on Freelancer. So you can have web developers, mobile developers. There are writers, designers, data entry is what we’re primarily using before just so we can get all that data done pretty efficiently.

With jobs like these, we’ll outsource these because it’s something that’s pretty simple to do but just time consuming. So, data entry is going to be our main point of entry there. We go ahead and click that.

And then you can put what your project is about. Be descriptive as possible, what skills are required. A lot of times, it pre-populates so if I was doing, for example, graphic design, as you can see, it pre-populates there. Put as many that pertains to your project as possible. And then, you’re going to describe your project.

Now, we created a template, a Freelancer template that you guys can use. Not verbatim but most of the things you can take from here that you can use.

The first thing I recommend is asking them a question, right. So I usually start with first, so I know you truly took a look at the project, please answer the question 1+1=? This tells you that the individual actually read your listing. They make sure to put the correct answer so they’re not just basically spamming your listing.

So what will happen on Freelancer sometimes when you submit a job, you’ll get tons of people that submit the job without even having– look at the actual listing. So, this helps get rid of those people.

Now, I added another attribute to really solidify these listings. At the end, I put the answer to the question above should be awesome. So 1+1=awesome. So that lets me know that, one, they read the first sentence and the complete listing so I know that they’re really interested and they really submitted to this job

Two, it lets me know that by answering that question, I can immediately omit anyone that doesn’t start their response with awesome. So this helps just alleviate the process of when you’re doing it.

So I would just create your example and then pop it right here in the Describe Your Project. You can also include images if it has to do with anything like that.

Also, there are two ways that you could set your pricing. You could do fixed price or you could do an hourly rate. We usually do it fixed price for a project like this, I mean, you can literally get it done for $8. We usually find someone that does data entry for about $4/hour. It usually takes about 2 hours to do one of our projects, one example being– this is when we did for, we wanted someone to do research on Instagram followers in a specific niche.

Then, we also had them do this, this spreadsheet was full because actually 150 different websites where we created a link outreach program for our clients for SEO where we had them get the website, the name of the owner, e-mail address. If they’ve been e-mailed, notes, sending in.

So, we created this spreadsheet, will send this to you as well. And you can basically pull any type of information that you’ll need.

Let’s say you want someone to do research on Instagram followers or, you know, people that have read a specific book, you could really get some good details for your data entry project and have it all done through here.

So it’s totally free to post your project. You will have to pay, I think it’s a percentage, 3% commission to Freelancer. But other than that, you’re just going to pay whoever is doing your data entry and then a 3% commission fee.

So, I’m not going to post this project but I’m going to show you when we just submit it so you guys can see an example.

Okay, guys, so right now, I’m in my projects area. I wanted to show you the listing that we submitted. We asked them, “Please answer the question 1+1=?” And then at the bottom, we put, “Above answer should be dos,” right. So now, we know if it starts with that that the person read the entire listing.

So let me hit proposals. And once you submit your project, you’ll get sent to this page which will be the proposal page. And the way Freelancer aggregates it is the best rank as you see at the top and then the rest follows suit.

The flag shows where you’re coming from, a lot of times you could see from Turkey, from Ukraine, so you have people all over the world bidding on it. So, as you can see, dos, dos, dock, that’s close enough. This person didn’t even put anything for the listing so what we would do is hit remove, does not match brief. 1+1=2, you could tell that person didn’t read the entire listing so we’re going to get rid of him too. So this is a good– hello– this one starts with hello so we know that person is not matching the brief.

So this gets you rid of a ton of people because we had a lot of submissions on this one. I think there were, like, more than 30 or 40 individuals who submitted. So that helps us get rid of a ton of people who we don’t want to deal with.

So, the next thing that I look forward in a good freelancer is their reviews. So this guy has 206 reviews, 97% of his projects are completed and he’s offering to do the job for $500. So because this is more of a design job, it’s going to be a little bit more expensive for us but in regards to data entry, you might see $8, $15, $20, just you could base it off of your budget and you could use these filters on the right-hand side to filter up and down based on what you want to spend.

So, some attributes that will help you decide on an individual is reviews, their jobs completed, and the price. And then, what usually happens is if you click their listing, they’ll show you examples of their recent work. So, you’ll be able to click those links and check them out.

So overall, let me go back to my list. Choose the best candidate. The things we look for are, 1) their reviews, here and here, 2) how many jobs they’ve completed, and 3) their portfolio. If they don’t send their portfolio, you can ask for that individually.

And then what I try to do is make a 2-3 individual shortlist. So, this guy, I’m going to add to my list because he seems like a rockstar, so I’m going to put him in my shortlist. I’m going to put this guy just for an example and then I’m going to put this guy.

So now, if I go to my shortlisted area, it will show me the three individuals that I’m looking at the most.

Once I have three solid people to look at, I’ll contact them. I’ll just open up all three chats and I’ll try and discuss with them what I’m looking for, what my price is and if I’m looking for additional stuff in their portfolio, I’ll look into that as well.

Okay, guys, so once you find the freelancer you want to work with, you’re ready to go. The next thing you want to do is ask for their e-mail address. When you get their e-mail address, you could send them an e-mail template kind of like this. We’ll show you our example. This is what we did for data entry as well.

Hello, Sohan! I hope all is well. We’re excited to start the project. We create a dock on to Google Doc with everything that they need. So, we created this Google Doc that has website, name of owner, e-mail. We keep everything organized for the freelancer. The more information you could give them, the better they can do their job and more efficiently they can do their job.

So once you create that spreadsheet, and we’ll include this in the blog as well. We send that over to them and then e-mail. I got a template like this and we had him research the top 150 bloggers in Florida in regards to travel, exotic cars, luxury experiences and luxury lifestyle.

Now, we had him put all that research in a detailed Excel document and then, for him to send it to us for review. So you can use this as your template when you’re building this out. Once you find your freelancer, you’re ready to move forward, you can use this.

Now, most freelancers will have this done in a day or two and you’ve got tons of data to work with. We’ve even hire freelancers for a longer period of time because they’ve done so well. So, in regards to that, I’m going to review this list one more time so you guys can get it. If you have any questions, again, leave a comment below.

One, head to or UpWork, create your project, review your submissions, choose the best candidate, and watch your work get completed.

Thank you again for watching. If you’ve not subscribed yet, go ahead and hit that button right here or wait for me to finish and I’ll show you the link right after. Thanks again, guys. Peace!

Create Killer Facebook Ad Targeting with Audience Insights


Hey, Digital Fam! My name is John D. Saunders and in today’s Digital Block, we talk about how to create killer Facebook ad targeting with one free tool, Audience Insights. Let’s go.

So, really quick, audience insights is a powerful platform that helps you correctly target your ideal buyer via Facebook. It works for aggregating a wealth of information into an easy to use dashboard with info like geography, demographics and purchase behavior.

In our case, we want to find the ideal candidate for an urban T-shirt brand called Mint 86. With audience insights, we can find out the most popular geography, education, and purchase behavior. It’s a great tool that’s definitely underutilized. So, let’s dive in and create a buyer persona in real time.

All right, guys. So, let’s dive in to Facebook insights. To access it, you can get through through your ad manager by clicking the ad manager button at the top, hitting all tools and actually going to audience insights. I have to save it in my tabs so I’m just going to click this.

Now, once you get to audience insights, it’s going to give you a dashboard full of– ton of content and information. Now, it will organize that information in a few ways. Actually, let me start over. So you can either target everyone on Facebook, people connected to your page, or custom audience.

So for example, if you have an e-mail list or you already have a custom audience in Facebook ads, you can dissect that data and see how many are men, how many are women and so forth. So, in the sake of collecting all the data, we’re going to do everyone on Facebook because what we want to do is create a few buyer personas.

So we’re going to be promoting this little brand that’s a T-shirt company, like A Bathing Ape but, you know, boys club type of brand. So, in order to find the ideal buyer persona, we’re going to use some of these interests here in the audience insights. So quick, let me do an overview of audience insights as a whole.

All right, so the main dashboard looks like this. The first thing that you’ll see which is most prominent is the age and gender. Now, Facebook insights data is reported in two ways. One, it’s by when people create a profile, their username, their birthdate, male, female, that’s all contributed to Facebook as a user.

Now, it also takes arbitrary data that it has and cross references that with Facebook IDs. Now, Facebook ID is kind of like your social security number for Facebook. They’ll cross reference that and ask how they tie in your lifestyle, where you live. They also tie in household income on specific areas. So that’s how data is aggregated into audience insights.

Now, the main things you see are age and gender. You’ll see lifestyle, meaning, what type of life individuals lead. Remember, this is data for everyone on Facebook and you can see that they automatically took United States of America and there is 150-200 million monthly active people on Facebook living in the US right now.

Now, if I look at lifestyle and I click select an audience, I can look at the most prominent lifestyle individuals in the US. Now, Apple Pie Families is most prominent. You can get more info by highlighting over the I. These are middle-aged couples, middle class with school children. So this is part of the most populous segment on Facebook. So this is just a quick overview.

You can also look at page likes. The number one page liked by everyone in the US is WalMart. Amazon is not far behind, Target. And then you can see top sports, the top arts and humanities pages. So here’s the top pages considering everyone in the US. Now for the location, and I hit select an audience. New York is the most popular, it’s a really densely populated, probably the most densely populated place in the US, so of course, they might have the most Facebook users.

You can hit activity and see how many pages the average person likes, how many times they comment, how many post they like so you could see that all of these people are pretty active.

Household, we’ll show the immediate income. So the mean income is 50-75k right now in the US based on active users on Facebook and then their purchasing power and what they buy. So we’re going to go into this a little bit more detail once we create a buyer persona.

Okay, so let’s get into the nitty gritty. Mint 86 is a clothing brand similar to A Bathing Ape or Billionaire Boys Club, young, urban, hip, cool. So, what we want to do is look at the interests of similar pages. So for example, I’m going to highlight my mouse over interests and I’m going to do Billionaire Boys Club. That’s a brand by Pharrell, cool, urban brand, pretty hip, pretty cool.

So if I go there and I’m going to go back to demographics, it’s going to show me the breakdown of who likes that page. So as you can see, it’s 85% men, 15% women, right. If I hit select an audience, it’s a lot of apple pie families and solid single parents.

So these are white collar professionals, metrocentrics, those that have a comfortable income that can actually expend this money on these types of products because Billionaire Boys Club is a little bit on the pricey side. If you go down a little bit more, we can see the relationship status is single, the education level. Most of them have college and then job title is super important too.

So if we hit select an audience, it will bring the most important ones at the top, production, management, administrative. So a lot of these people have day jobs. If they’re working during the day, those might be peak times to set up our Facebook ads and the times to post when they’ll see it.

So if I go back to the top, I’m actually going to break down this content a little bit more. Since 85% of the– on the page are men, let’s go ahead and hit gender, men. So now, that’s going to bring this even more granular data. So now, we’re just targeting men since they’re the biggest segment.

Once I did that, this change a little bit but not too much. Relationship status, single, same job titles. Now, if I go to page likes, this will show me their top pages. Of course, Billionaire Boys Club is top, Adidas is up there. Hype Beast which is like a social media blog for fashion and style is up there as well.

Now, one really important piece is page likes. So this shows us how relevant other pages are in comparison to Billionaire Boys Club. So, if one person likes Billionaire Boys Club, their affinity is, they might like another page that’s similar. So you could see the relevance is one, let’s go ahead and change that.

So if I hit this, it will show me the most relevant brands in comparison to Billionaire Boys Club. So Adidas has a relevance of 66 which was pretty high. The audience is 10,000 as 1.5 million Facebook likes. Now, we also see Kanye West, Dwayne Wade, LeBron James, Dr. Dre– so these are all comparable information.

Now, if I hit location, the top cities of course, New York, [7:12] capital of the world, that’s where the cool kids live, I guess. They have 26% audience which is awesome. We can actually do just an ad segment for New York, targeting New York individuals that fit into our criteria.

We created this quick little spreadsheet to record some of our data. You could see here and I’ll send you a download button for this but if you take a look at it, we put in location, age, gender, interest, lifestyle and so forth. So we can create these segments when we get to Facebook ads.

So if I go back, and I go back to demographics– as you could see, the biggest age segments are 18-34. So what we can do is breakdown this age gap a little bit more. So, let’s do 18-34. Now, we’re getting a little bit more different career-building lifestyle data. So here, you could see the biggest thing is career building, 18-34, trying put your hassle on, trying to build so that you could have a family, so you could buy a house, purchasing. You have a lot of purchasing power at this point.

If I go to page likes, it didn’t change too much but if I go down to page likes and hit relevance, I could still see Adidas, Kanye West, Snoop Dog are still up there. So you could be cool, interesting segments that we could target with our ads. Now if I go back to location, New York is still up there. Activity shows how frequent these individuals use Facebook. So as you can see, the 18-34 segment liked a lot of pages. They comment a little bit more than everyone else. And they also like and share more than others as well.

Now, another big, important piece is device users. We want to see what devices they’re using the most, right. So we see desktop and mobile’s 48, mobile only is 50%. So 50% of these users only use mobile. So that’s another segment that we can create with our ad to just target mobile individuals.

If I go to household, you can see that the purchasing power is about 50-75%, the singles, so they’re usually on one income. Household size is usually one because they’re single and then, this is the most important piece or one of the most important pieces especially if you’re doing e-commerce.

So if I hit purchase, you could see their retail spending is 60% lower, right but if I go to select the audience, I click this, the biggest thing that they purchase is clothing, 56% affinity. So, clothing, food, and drinks, subscription services, these are the top three for millenials 18-34 individuals looking to purchase online through digital sites like Amazon or Hype Beast or any other site like that. So that tells me that I’m definitely in the right segment.

So the next thing I do is I record this in my insight spreadsheet. Location, we’re doing all of US, age 18-34, male, Billionaire Boys Club is the interest. It’s their lifestyle, they’re renting a condo, single family, some of the page they like, the devices they use, their household income, purchase behavior, 56% clothing which is huge and then the reach. That could be seen right here. So, 25-30, you can find that right here.

So now, I want to do one more thing. Let’s go back to demographics and we could see that 57% are 18-24 so let’s dissect this segment one more time before we finish. So let’s go to 18-24. Okay, perfect. Now if we could select audience, we get a little similar here.

And if I go to page likes, we’ve got Billionaire Boys Club, ice cream brand is still up top, musicians, athletes, and if we have relevance, we’ll see at the top Kanye West is up there, Facebook, Family Guy, Eminem. So these are the biggest segments for 18-24. New York is still one of the top locations.

Activity, they do a lot of liking on Facebook as you could see. Most of them are on mobile but it’s similar to 18-34. And then household income is still pretty similar. Also, if I go to purchase, they boost in audience, clothing is another top factor. So we know that this segment is also pretty powerful when it comes to that as well.

Now, you can also look at the vehicles or the type of vehicles that they purchase. So, when you’re building your Facebook ads in these segments, sometimes you’re going to be targeting stuff not specific to the product you’re selling. So, for example, we could target sports cars or convertibles or individuals who are looking to purchase between 18 and 24. It’s not necessarily tied into the clothing brand but they have a large affinity towards these types of products.

So, again, audience insights is a great way to dissect your buyer persona, find your buyer persona and go ahead and note those here so that you can target these individuals via Facebook ads.

The last thing you want to do is hit save, and then you can save these audience and I will also notate it somewhere here so that you know which segment it includes. And then once you do that, you hit save and then you can use audience in any of your Facebook ads.

Hey, guys! Thanks again for watching our video content. We love doing this on weekly basis. All we ask is that you subscribe on YouTube,, I’ll put it right there and on YouTube, there’s a subscribe button right here. If you have any questions, feel free to hit us up. Thank you again for watching The Digital Block, peace!

5 Reasons to Start an Online Business

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Transcription: Hey Digital Fam my name is John D Saunders and in today’s Digital Block I want to give you 5 SOLID reasons to start an online business (or side hustle) right frickin now.

I know you hear it a lot. Everyone’s becoming an entrepreneur. Trust me, it’s not as easy as it looks. However, times have REALLY changed. I’m coining it the “Digital Renaissance” (trademark pending, but not really).

There’s been an insane shift in the way we conduct business. Anyone, and I mean anyone, regardless of age, gender, orientation or any other factor can leverage the internet to create additional income. It’s insane how much education and knowledge is available just a few keystrokes away. So, today’s episode is to inspire those who’ve thought about it. In 2016, you can take an idea and make it tangible with just a few bucks.

Just to think back to the 80’s, to start a business you needed an office, employees, a business line of credit and tons of other startup needs.

Now, all you need is an internet connection and a will to succeed. So, I’m going to give you 5 SOLID reasons to start your online business (or side hustle) right now. Ok, let’s go!

1 You Can Start an Ecommerce Store to Sell Products for Less than $50

I’m serious. Sites like Shopify (my favorite ecommerce platform) have really simplified the process. It includes an SSL certificate (which protects user credit card data) a content management system that allows you to fulfill orders, and integrated analytics tools to track sales.

It’s a one-stop shop for a gorgeous responsive site and ease of use. Also, they have tons of additional integrations. For example, if you’re not sure you want to manufacture and sell products yourself, they have Dropship integrations that connect directly to your store, making it easy to fulfill orders without receiving the products directly. Setting up a Shopify store starts at $29 a month. Plus, you get 14 days free. Here’s a link to check it out.

2 You Don’t Have to Quit Your Job

Listen, I’m not saying quit your job, but if you’re able to do some dope stuff by leveraging what you love on the side, why not? Wake up a bit earlier, or work on your side hustle on the weekend. Working on an online business takes time, but you can use your downtime to get things done because it’s all digital. There are thousands of online business owners that work from home, late at night and on weekends. You can allocate as much or as little time as you want. If you’re side hustle grows and develops traction and revenue, then you might have to make a decision. Until then, just build build build.

3 You Can Make Money Based On Your Passion or Hobbies

I’ll be honest, it’s not easy. It takes consistency and a pretty solid work ethic but the spoils? Amazing. Here are a few examples: I follow an entrepreneur on Instagram by the name of Millionaire Mentor. The page is run by a guy named Jason Stone who owns a few businesses. His Instagram is primarily motivating quotes and videos. In a little over a year, I saw his exponential growth on Instagram.

Now, keep in mind, he was creating content daily and really interacting with his followers. Now, with over 1.7 million followers, he gets paid by other IG users to promote their products, webinars and content that resonates with his fanbase. Because of his skills for entrepreneurship he’s able to leverage his passion to create semi-passive income.

Another example is Julieanna Goddard, or who most know as YesJulz. She’s the self-proclaimed Director of Vibes, in Miami becoming a Snapchat phenomenon after recording her promoted parties, events and charity work. Taking her promoting to the next level. YesJulz opened her own marketing and consulting agency in which she records every step of the way for her millions of snapchat followers with the mantra #nevernotworking


4 Video Content is Taking Over in 2016

I mentioned the importance of video marketing in an earlier video. I’ll post the link right here. If you’re passionate about what you’re talking about and it translates to video, you can create dope content for people to check out. Now, creating video content can take time to grow. Unless you’re this hilarious lady.

However, by using a solid camera (or your iPhone, they literally record in full 1080 HD) and a $15 mic from Amazon, you can make some really great visual content. Need an example?

Well, Michelle Phan started posting 5 minute tutorials to teach women how to apply makeup. Within a few years, she built an empire that includes a beauty social network and sampling program, her own YouTube network, and most recently, a collaboration with L’Oreal for a makeup line named EM. I know, crazy.

This isn’t a quick fix. However, if you love sports, start with a weekly video on YouTube. Leverage your social media networks to share your content and be consistent. Discuss your opinion in blogs, answer questions on quora and be sure to share your YouTube channel whenever you can. You’ll be doing something you love and with the right consistency can ultimately turn your love into dollars.

5 You Can Make Money in Minutes Once You Find the Right Niche

Use your current skills. You don’t have to learn a TON of new digital tactics to be successful. It’s a good idea to understand digital concepts like social media marketing and SEO, but they’re not required (at least starting out). One example for a place to make some consistent cash is on Fiverr. Fiverr is an online marketplace that offers digital services starting at 5 bucks. I know it doesn’t sound like a lot, but the services are tiered. For example, if you’re a graphic designer, you’d sell logo designs. Now, a simple design would be $5, but if there are multiple revisions, add another $5. If they buyer wants the EPS files and PSDs, you can charge another $5 and so forth.

I set my sister up with a Fiverr account to create promotional videos for local businesses. Within an hour she had her first lead. By creating a cool intro video and launching it on the platform, within weeks she had already made over $500 in cash for videos that took her less than 5 minutes each to create. She’s closed clients that pay over $200 for 5 minute videos. As her positive reviews increased, as did her revenue. You can check out fiverr right here.

Also, my friend’s wife creates these high-quality wedding signs. She placed a few on Etsy and her business exploded. With high quality images, and reviews to boot, she’s done over 400 sales in less than a year. All from a hobby she loves and decided to throw up on Etsy to see if anyone would bite.

Well Digital Fam, that’s what I’ve got today. If you need ideas for your new startup or would like to chat it up, hit us up on Facebook. If you’re ready to rock, good luck! I’d love to hear your progress in the comments.

Lastly, if you haven’t subscribed, feel free to click that button right there.


4 Ways Mr. Robot is Killing it on Social Media

Bonsoir, Reader

If you’ve been anywhere near a TV screen in the last few weeks, then you’ve heard of the USA sensation that is Mr. Robot.  The TV show, while still in its infancy with two episodes, has left an imprint on everyone it touches with an intriguing protagonist and an original storyline.

Dope Premise, Stellar Cast


While I don’t want to spoil the show, the main premise follows Elliot, a Cyber-Security Expert by day, and vigilante hacker by night as he balances a life infused with social insecurities, drugs and a love interest.  The story is told through beautiful cinematography, a New York backdrop and remarkable performances by Rami Malek and Martin Wallström.  

So, not only is the show badass, it has the marketing strategy and team to implement a killer campaign.  According to Ad Age, Alexandra Shapiro, USA’s exec VP-marketing, kicked off the “Mr. Robot” effort four months before its premiere date of June 24. She explained: “We’re treating this like an ongoing political campaign.”  So, how are they doing it? Here are 4 Ways Mr. Robot is Killing it on Social Media:

 1. Started Promoting EARLY

The marketing team premiered the TV show in March at SXSW to patrons, winning the Audience Award for Episodic Programming.  Since the show premiered in June, the team leveraged the time to introduce a stellar program to create buzz and warrant activity for their social channels. 

 2. Targeted the Right Demo

Shapiro’s strategy included holding a screening at the Google Headquarters in New York to 25,000 staffers.  They also targeted Social Network employees at Twitter and Facebook while engaging in on-campus outreach to the MAIN viewers with viral power to share and talk about the show.


 3. Active Social Media Presence

Mr. Robot’s social media presence is STELLAR.  The Social Marketing Team uses Facebook and Twitter with high efficiency.   Clear, concise imagery, perfectly timed posts and a response time that’s unparalleled for such a high-profile Facebook Page.  


4. Stellar Tone

As in the show, Mr. Robot’s online “voice” is a direct parallel to that of the show.  Responses are brief and to the point, while maintaining show continuity and a sense that the responses are personalized for EACH individual.   

The Result? A Shit Ton of Viewers

The show has done OUTSTANDING.  According to TV By the Numbers, the premier reached an audience of 3.7 M total viewers (2.83 M for the 10PM telecast and 823,000 for the 11PM encore).  Overall, the series ranked as a top five premiere for basic cable dramas in 2015.

Also, an additional 2.7 M individuals peeped the pilot across a wide array of digital and VOD platforms. The critically acclaimed series has already been renewed for a second season.

Yes, USA has a huge budget.  Yes, the show is AMAZING.  However, the strategies above can be applied at a smaller scale with tools including:

• Local Outreach

• Facebook Ads that Target a Key Demographic

• Active Social Media Presence

• Consistent Online Voice

• Mr. Robot is on USA, Wednesday @ 10pm.