How to Easily Complete Data Entry for Marketing Efforts

 

Transcription:

Hey, Digital Fam! My name is John D. Saunders and in today’s Digital Block, I’ll show you how to do hours of online research without lifting one finger. Let’s do this.

A lot of marketing strategies begin with research, right? In order to target the right people and create content that resonates, it has to be organized and catered to the right pips.

Now, for example, if you’re an e-commerce brand looking to research Instagram influencers to market your product, you’ll need to do tedious research that takes tons of time, make spreadsheets and record your data to properly contact those individuals.

You conduct research on a daily basis for clients. As business owners, you don’t have the time to do it yourself. However, using our quick process, you can get data entry and research done in under a day.

So in today’s episode, we’ll go over the process of 1) finding inexpensive freelancers to complete your research and 2) we’ll provide downloadable notes and PDFs of our process.

Really quick, I’m going over these steps. The first one is head to Freelancer.com or you can use UpWork as another alternative. We use Freelancer just because we’ve been on there for a few years and really familiar with the platform. So, we’re going to use that one in our example.

Two, we’re going to create your project. Three, you’re going to review the submissions for your project. And then four, choose the best candidate. We’re going to give you some tips and ways to really find someone that’s good. Then, you just wait until your project is complete.

So, first thing you want to do is of course sign up for a Freelancer account. If you haven’t yet, go ahead and do that. It takes about five minutes, not really a long time.

Once you sign up, I’m going to show you how to create a new job. So, for example, you’re going to go to Hire Freelancers and start a project.

Now, once you do that, it’ll have the categories of work and these are the things that you can get on Freelancer. So you can have web developers, mobile developers. There are writers, designers, data entry is what we’re primarily using before just so we can get all that data done pretty efficiently.

With jobs like these, we’ll outsource these because it’s something that’s pretty simple to do but just time consuming. So, data entry is going to be our main point of entry there. We go ahead and click that.

And then you can put what your project is about. Be descriptive as possible, what skills are required. A lot of times, it pre-populates so if I was doing, for example, graphic design, as you can see, it pre-populates there. Put as many that pertains to your project as possible. And then, you’re going to describe your project.

Now, we created a template, a Freelancer template that you guys can use. Not verbatim but most of the things you can take from here that you can use.

The first thing I recommend is asking them a question, right. So I usually start with first, so I know you truly took a look at the project, please answer the question 1+1=? This tells you that the individual actually read your listing. They make sure to put the correct answer so they’re not just basically spamming your listing.

So what will happen on Freelancer sometimes when you submit a job, you’ll get tons of people that submit the job without even having– look at the actual listing. So, this helps get rid of those people.

Now, I added another attribute to really solidify these listings. At the end, I put the answer to the question above should be awesome. So 1+1=awesome. So that lets me know that, one, they read the first sentence and the complete listing so I know that they’re really interested and they really submitted to this job

Two, it lets me know that by answering that question, I can immediately omit anyone that doesn’t start their response with awesome. So this helps just alleviate the process of when you’re doing it.

So I would just create your example and then pop it right here in the Describe Your Project. You can also include images if it has to do with anything like that.

Also, there are two ways that you could set your pricing. You could do fixed price or you could do an hourly rate. We usually do it fixed price for a project like this, I mean, you can literally get it done for $8. We usually find someone that does data entry for about $4/hour. It usually takes about 2 hours to do one of our projects, one example being– this is when we did for, we wanted someone to do research on Instagram followers in a specific niche.

Then, we also had them do this, this spreadsheet was full because actually 150 different websites where we created a link outreach program for our clients for SEO where we had them get the website, the name of the owner, e-mail address. If they’ve been e-mailed, notes, sending in.

So, we created this spreadsheet, will send this to you as well. And you can basically pull any type of information that you’ll need.

Let’s say you want someone to do research on Instagram followers or, you know, people that have read a specific book, you could really get some good details for your data entry project and have it all done through here.

So it’s totally free to post your project. You will have to pay, I think it’s a percentage, 3% commission to Freelancer. But other than that, you’re just going to pay whoever is doing your data entry and then a 3% commission fee.

So, I’m not going to post this project but I’m going to show you when we just submit it so you guys can see an example.

Okay, guys, so right now, I’m in my projects area. I wanted to show you the listing that we submitted. We asked them, “Please answer the question 1+1=?” And then at the bottom, we put, “Above answer should be dos,” right. So now, we know if it starts with that that the person read the entire listing.

So let me hit proposals. And once you submit your project, you’ll get sent to this page which will be the proposal page. And the way Freelancer aggregates it is the best rank as you see at the top and then the rest follows suit.

The flag shows where you’re coming from, a lot of times you could see from Turkey, from Ukraine, so you have people all over the world bidding on it. So, as you can see, dos, dos, dock, that’s close enough. This person didn’t even put anything for the listing so what we would do is hit remove, does not match brief. 1+1=2, you could tell that person didn’t read the entire listing so we’re going to get rid of him too. So this is a good– hello– this one starts with hello so we know that person is not matching the brief.

So this gets you rid of a ton of people because we had a lot of submissions on this one. I think there were, like, more than 30 or 40 individuals who submitted. So that helps us get rid of a ton of people who we don’t want to deal with.

So, the next thing that I look forward in a good freelancer is their reviews. So this guy has 206 reviews, 97% of his projects are completed and he’s offering to do the job for $500. So because this is more of a design job, it’s going to be a little bit more expensive for us but in regards to data entry, you might see $8, $15, $20, just you could base it off of your budget and you could use these filters on the right-hand side to filter up and down based on what you want to spend.

So, some attributes that will help you decide on an individual is reviews, their jobs completed, and the price. And then, what usually happens is if you click their listing, they’ll show you examples of their recent work. So, you’ll be able to click those links and check them out.

So overall, let me go back to my list. Choose the best candidate. The things we look for are, 1) their reviews, here and here, 2) how many jobs they’ve completed, and 3) their portfolio. If they don’t send their portfolio, you can ask for that individually.

And then what I try to do is make a 2-3 individual shortlist. So, this guy, I’m going to add to my list because he seems like a rockstar, so I’m going to put him in my shortlist. I’m going to put this guy just for an example and then I’m going to put this guy.

So now, if I go to my shortlisted area, it will show me the three individuals that I’m looking at the most.

Once I have three solid people to look at, I’ll contact them. I’ll just open up all three chats and I’ll try and discuss with them what I’m looking for, what my price is and if I’m looking for additional stuff in their portfolio, I’ll look into that as well.

Okay, guys, so once you find the freelancer you want to work with, you’re ready to go. The next thing you want to do is ask for their e-mail address. When you get their e-mail address, you could send them an e-mail template kind of like this. We’ll show you our example. This is what we did for data entry as well.

Hello, Sohan! I hope all is well. We’re excited to start the project. We create a dock on to Google Doc with everything that they need. So, we created this Google Doc that has website, name of owner, e-mail. We keep everything organized for the freelancer. The more information you could give them, the better they can do their job and more efficiently they can do their job.

So once you create that spreadsheet, and we’ll include this in the blog as well. We send that over to them and then e-mail. I got a template like this and we had him research the top 150 bloggers in Florida in regards to travel, exotic cars, luxury experiences and luxury lifestyle.

Now, we had him put all that research in a detailed Excel document and then, for him to send it to us for review. So you can use this as your template when you’re building this out. Once you find your freelancer, you’re ready to move forward, you can use this.

Now, most freelancers will have this done in a day or two and you’ve got tons of data to work with. We’ve even hire freelancers for a longer period of time because they’ve done so well. So, in regards to that, I’m going to review this list one more time so you guys can get it. If you have any questions, again, leave a comment below.

One, head to Freelancer.com or UpWork, create your project, review your submissions, choose the best candidate, and watch your work get completed.

Thank you again for watching. If you’ve not subscribed yet, go ahead and hit that button right here or wait for me to finish and I’ll show you the link right after. Thanks again, guys. Peace!

Why Shopify is the Best Ecommerce Platform of 2016

Transcription:

Hey, Digital Fam! My name is John D. Saunders and in today’s Digital Block, I want to talk about the specific reasons why Shopify is the most kick-ass e-commerce platform right now. Let’s go.

So, really quick, Shopify is an e-commerce platform. You can create your website, set up a theme, sell products, sell digital goods— basically everything under e-commerce. Now, there are direct competitors, right? You got Magento which was a really detailed e-commerce platform. You also have WordPress with certain plug-ins like WooCommerce which I’ll talk about in a few, can help you expedite the process and really get your e-commerce store going on the WordPress content management system.

So before I get into Shopify and why it’s above the competition, I want to breakdown the top three, right.

So let’s start with WooCommerce  on the left hand side. Now, of course, one of the best pros for WooCommerce is it’s totally free. It’s a totally free plug-in that you can add to your WordPress content management system to go ahead and add payment integrations pretty quickly and efficiently, right.

WooCommerce, you could also create a custom design. So, if you have a developer, you can have them do a custom, totally custom PSD design of your website and then they can integrate WooCommerce into it. WooCommerce also has the largest themed library of all three, meaning, these themes are what you can download to give your site a certain aesthetic look.

They also have the largest 3rd party extensions. So, for different attributes and different things that you want your site to do in regards to e-commerce, WooCommerce definitely has the most robust.

And the last pro for WooCommerce is probably its excellent SEO. We all know WordPress which is a blog platform is made for excellent SEO, meta data, descriptions, titles, the host plug-in. There’s a ton of things that really held SEO when it comes to WordPress.

Now, a couple of cons are more plug-ins are recommended. So, out of the box, WooCommerce can pretty much do one thing, go ahead and let you purchase on the site. But if you want to add a Facebook integration, Facebook shop, you want to add more social attributes, you want to add multiple payment system, you’re going to need plug-ins for all of that and they can range from $5 to $500 a year.

So, with that being said, you also need to purchase separate hosting. So with WooCommerce, you’re basically hosting your site so you need hosting, you’ll need plug-ins, you’ll need to purchase the domain name, all that stuff separately on your own.

So if you’re not the best with website design and website development, WooCommerce might not be your best bet. But that’s just to break it down. It’s still a great platform if you’re wanting to use it, that’s okay, too.

Next up is Magento. Now, Magento is open source so anyone can go on and develop custom things for it just like WordPress. Now, the only thing with Magento is it’s extremely robust, right. The backend takes some learning. So I’ve put it in the pros and the cons. The pro, meaning, it has a lot of attributes, a lot of different things it can do, a lot of integrations but there is a steep learning curve when it comes to the platform.

Another pro is totally free, of course, just like WooCommerce. As opposed to WooCommerce though, Magento is its own standalone of platform while WooCommerce is a plug-in for WordPress.

Another thing is powerful SEO. Magento has been around a while so they’ve really perfected the SEO and the metadata integrations, also, its lack of social media and social media integrations like Facebook, Twitter and Google+.

Some of the cons, also robust backend, can be a little bit complicated for a lot of people especially starting out. The extension store is lacking. Because it’s open source, you have normal developers who are creating plug-ins and extensions for Magento. So sometimes, you’ll have issues, you’ll have ones that don’t work. Their extension store isn’t great as WooCommerce.

Also, they have no support so you’re pretty much on your own when it comes to Magento. You have to either hire a developer or learn how to develop these things on your own.

Okay, guys, so this is our brand new store. We just launched it yesterday. Basically, we sell travel dry bags, nothing crazy, but just take a look at the site, extremely clean. it’s also responsive as well. So with that being said, I won’t take too much time on the frontend but let me show you the dashboard so you guys could take a look.

So number one, it has a seamless dashboard. When you come to the dashboard, you basically get everything you need on site at that moment. So this tells me how many sales I’ve had today, how many visitors. It will tell you sales based on time as well.

And then what’s really cool is Shopify integrates with multiple sales channels so you could see where those sales came from in retrospect of Twitter, Pinterest, Facebook, and through my online store.

If I scroll to here, it’ll show me updates and advice and more insights so you guys can take a look at that. But where it really shines is all of these integrations that it has is on this side panel. So for example, shipping integration, right. For orders, I can go to my order list here and I could click this order. These are already fulfilled so I can’t show you in a live environment but it will show you all the information about the invoice.

Here’s where you will be able to print a label. You can integrate it with the USPS. It will pull it, it will ask you the cost and then you will be able to fulfill that all from within the system. And this is all stock with Shopify as soon as you set it up. So you don’t have to add any additional integration or plug-ins or anything like that.

It also provides a timeline and you can print this and include this with your product that you’re shipping for your customer. So, just a nice customer experience for them to be able to get this and it’s all clean and has their e-mail, their shipping address and all that good stuff.

Shopify also includes, let me hit this again, abandon checkouts. So you’ll be able to see anyone that has come on the site, tried to purchase and, well, add it to their shop and left, right. So you’re able to go in here, I can send them a cart recovery e-mail. You can either e-mail this link to recover their cart or hit this to send them an e-mail and you can customize it.

So for example, someone comes on this site, they add it to their cart, and they’re like, oh, well, you know, I don’t want it anymore. We can assume that maybe the shipping was too high.

So what we could do is maybe say, hey, you know, here’s 50% off of your first purchase and that just helps bring the customer back in. This is also stock with the Shopify system. So you could see it has tons of integrations already included in its interface.

Next up is themes, let me show you guys really quick. So with themes, Shopify comes with 11 for free, right. So you can download any of these themes for free. They’re pretty nice, they’re all responsive, super clean, big images. Here’s free to check those out. And you could check out these, pretty clean.

Now, one con with Shopify is, in comparison to the others, the themes can be a little bit expensive. I think we paid about $180 for our theme but, as you can see, it has a nice, clean aesthetic to your site. So these are some of the paid themes. You could see this one’s $180.

But like I said before, these are all handpicked developers. Shopify handpicks these developers to work on these themes and they provide really clean, concise code. So it’s definitely worth it to upgrade if you like. However, you could still get away with any of these free themes and still have your site look modern and clean as well as responsive.

So another bonus with Shopify is all of the sales channels that you can add to your store. So, we’ve added Facebook, Pinterest, Twitter and the buy button which is [07:48]. The buy button is the piece of code or snippet that you could put on any site and your product show up on that page.

So if you have another store that wants to feature your product or a blog, or maybe you’re doing some link building or outreach to other bloggers to feature your products, all you do is give them that buy button snippet then boom, they’re good to go. I’ll show you guys an example to see what it looks like.

So here is where you could select the product collection. I’m going to hit select collection. I’m going to hit our main collection and then it will show you what it would look like live on the page. And then you can customize the color and design of this. So this is what it would look like.

All we have to do is hit generate and get code, boom, it gives us that code so we can send it out.

Now, Pinterest is cool, too. Pinterest adds a buy button to your Pinterest page. So for example, ours looks like this and you can look at pins and you can shop.

And people can actually shop directly from Pinterest. They don’t even have to go to Shopify. They can make a purchase directly through here without even leaving which is awesome. And then all the funds and everything, the whole transaction’s done through my Shopify store thereafter.

So really quick, the last piece I wanted to show you guys from Shopify is their additional apps integration. So, [09:04] Shopify comes with tons of awesome tools but then they also have developers that go through a rigorous program where they’ll be able to sleaze their apps and integrate it with Shopify.

So here’s some of the apps that we have, product reviews, ad reviews on the site. Plug-in SEOs gives us like an SEO feedback but we already had analytics and search console installed. Lucky Orange is awesome. [09:25] tells you where the customer is going, lets you do outreach and then these others here.

So, if you can’t find something that you’re looking for in Shopify that the site doesn’t do, you’re able to find it through these apps. Now this is a pro and a con, a pro because it adds additional attributes to the site, con because a lot of these apps do cost funds. Some of them are free but a lot cost a little bit of money.

So lastly, Shopify has tons of resources and a robust blog on your website. So they have a blog that has case studies. They also have resources that include how to drop ship, how to find new product and just tons of other content for free.

So overall, hands down, Shopify takes the cake in regards to ease of use, information, customer service, design, look, I mean, it’s just really killing it right now. All three are great for what they do. At Shopify, sometimes when you have a larger store, I’m talking about tens of thousands of products, it might not be the best bet for you. You might want to go with Magento or custom design through JavaScript.

But essentially, Shopify for the normal consumer, the normal seller, even some bigger stores, are using Shopify as their e-commerce platform.

All right guys, that’s what I’ve got for you today. I’ve posted the Shopify link below so feel free to get that. Check it out, I think you get about two weeks trial period. So test the waters and see how you like it. Other than that, if you have any questions, sound off on the comments and please, please, subscribe if you like our content. Thanks again, peace.

Create Killer Facebook Ad Targeting with Audience Insights

Transcription:

Hey, Digital Fam! My name is John D. Saunders and in today’s Digital Block, we talk about how to create killer Facebook ad targeting with one free tool, Audience Insights. Let’s go.

So, really quick, audience insights is a powerful platform that helps you correctly target your ideal buyer via Facebook. It works for aggregating a wealth of information into an easy to use dashboard with info like geography, demographics and purchase behavior.

In our case, we want to find the ideal candidate for an urban T-shirt brand called Mint 86. With audience insights, we can find out the most popular geography, education, and purchase behavior. It’s a great tool that’s definitely underutilized. So, let’s dive in and create a buyer persona in real time.

All right, guys. So, let’s dive in to Facebook insights. To access it, you can get through through your ad manager by clicking the ad manager button at the top, hitting all tools and actually going to audience insights. I have to save it in my tabs so I’m just going to click this.

Now, once you get to audience insights, it’s going to give you a dashboard full of– ton of content and information. Now, it will organize that information in a few ways. Actually, let me start over. So you can either target everyone on Facebook, people connected to your page, or custom audience.

So for example, if you have an e-mail list or you already have a custom audience in Facebook ads, you can dissect that data and see how many are men, how many are women and so forth. So, in the sake of collecting all the data, we’re going to do everyone on Facebook because what we want to do is create a few buyer personas.

So we’re going to be promoting this little brand that’s a T-shirt company, like A Bathing Ape but, you know, boys club type of brand. So, in order to find the ideal buyer persona, we’re going to use some of these interests here in the audience insights. So quick, let me do an overview of audience insights as a whole.

All right, so the main dashboard looks like this. The first thing that you’ll see which is most prominent is the age and gender. Now, Facebook insights data is reported in two ways. One, it’s by when people create a profile, their username, their birthdate, male, female, that’s all contributed to Facebook as a user.

Now, it also takes arbitrary data that it has and cross references that with Facebook IDs. Now, Facebook ID is kind of like your social security number for Facebook. They’ll cross reference that and ask how they tie in your lifestyle, where you live. They also tie in household income on specific areas. So that’s how data is aggregated into audience insights.

Now, the main things you see are age and gender. You’ll see lifestyle, meaning, what type of life individuals lead. Remember, this is data for everyone on Facebook and you can see that they automatically took United States of America and there is 150-200 million monthly active people on Facebook living in the US right now.

Now, if I look at lifestyle and I click select an audience, I can look at the most prominent lifestyle individuals in the US. Now, Apple Pie Families is most prominent. You can get more info by highlighting over the I. These are middle-aged couples, middle class with school children. So this is part of the most populous segment on Facebook. So this is just a quick overview.

You can also look at page likes. The number one page liked by everyone in the US is WalMart. Amazon is not far behind, Target. And then you can see top sports, the top arts and humanities pages. So here’s the top pages considering everyone in the US. Now for the location, and I hit select an audience. New York is the most popular, it’s a really densely populated, probably the most densely populated place in the US, so of course, they might have the most Facebook users.

You can hit activity and see how many pages the average person likes, how many times they comment, how many post they like so you could see that all of these people are pretty active.

Household, we’ll show the immediate income. So the mean income is 50-75k right now in the US based on active users on Facebook and then their purchasing power and what they buy. So we’re going to go into this a little bit more detail once we create a buyer persona.

Okay, so let’s get into the nitty gritty. Mint 86 is a clothing brand similar to A Bathing Ape or Billionaire Boys Club, young, urban, hip, cool. So, what we want to do is look at the interests of similar pages. So for example, I’m going to highlight my mouse over interests and I’m going to do Billionaire Boys Club. That’s a brand by Pharrell, cool, urban brand, pretty hip, pretty cool.

So if I go there and I’m going to go back to demographics, it’s going to show me the breakdown of who likes that page. So as you can see, it’s 85% men, 15% women, right. If I hit select an audience, it’s a lot of apple pie families and solid single parents.

So these are white collar professionals, metrocentrics, those that have a comfortable income that can actually expend this money on these types of products because Billionaire Boys Club is a little bit on the pricey side. If you go down a little bit more, we can see the relationship status is single, the education level. Most of them have college and then job title is super important too.

So if we hit select an audience, it will bring the most important ones at the top, production, management, administrative. So a lot of these people have day jobs. If they’re working during the day, those might be peak times to set up our Facebook ads and the times to post when they’ll see it.

So if I go back to the top, I’m actually going to break down this content a little bit more. Since 85% of the– on the page are men, let’s go ahead and hit gender, men. So now, that’s going to bring this even more granular data. So now, we’re just targeting men since they’re the biggest segment.

Once I did that, this change a little bit but not too much. Relationship status, single, same job titles. Now, if I go to page likes, this will show me their top pages. Of course, Billionaire Boys Club is top, Adidas is up there. Hype Beast which is like a social media blog for fashion and style is up there as well.

Now, one really important piece is page likes. So this shows us how relevant other pages are in comparison to Billionaire Boys Club. So, if one person likes Billionaire Boys Club, their affinity is, they might like another page that’s similar. So you could see the relevance is one, let’s go ahead and change that.

So if I hit this, it will show me the most relevant brands in comparison to Billionaire Boys Club. So Adidas has a relevance of 66 which was pretty high. The audience is 10,000 as 1.5 million Facebook likes. Now, we also see Kanye West, Dwayne Wade, LeBron James, Dr. Dre– so these are all comparable information.

Now, if I hit location, the top cities of course, New York, [7:12] capital of the world, that’s where the cool kids live, I guess. They have 26% audience which is awesome. We can actually do just an ad segment for New York, targeting New York individuals that fit into our criteria.

We created this quick little spreadsheet to record some of our data. You could see here and I’ll send you a download button for this but if you take a look at it, we put in location, age, gender, interest, lifestyle and so forth. So we can create these segments when we get to Facebook ads.

So if I go back, and I go back to demographics– as you could see, the biggest age segments are 18-34. So what we can do is breakdown this age gap a little bit more. So, let’s do 18-34. Now, we’re getting a little bit more different career-building lifestyle data. So here, you could see the biggest thing is career building, 18-34, trying put your hassle on, trying to build so that you could have a family, so you could buy a house, purchasing. You have a lot of purchasing power at this point.

If I go to page likes, it didn’t change too much but if I go down to page likes and hit relevance, I could still see Adidas, Kanye West, Snoop Dog are still up there. So you could be cool, interesting segments that we could target with our ads. Now if I go back to location, New York is still up there. Activity shows how frequent these individuals use Facebook. So as you can see, the 18-34 segment liked a lot of pages. They comment a little bit more than everyone else. And they also like and share more than others as well.

Now, another big, important piece is device users. We want to see what devices they’re using the most, right. So we see desktop and mobile’s 48, mobile only is 50%. So 50% of these users only use mobile. So that’s another segment that we can create with our ad to just target mobile individuals.

If I go to household, you can see that the purchasing power is about 50-75%, the singles, so they’re usually on one income. Household size is usually one because they’re single and then, this is the most important piece or one of the most important pieces especially if you’re doing e-commerce.

So if I hit purchase, you could see their retail spending is 60% lower, right but if I go to select the audience, I click this, the biggest thing that they purchase is clothing, 56% affinity. So, clothing, food, and drinks, subscription services, these are the top three for millenials 18-34 individuals looking to purchase online through digital sites like Amazon or Hype Beast or any other site like that. So that tells me that I’m definitely in the right segment.

So the next thing I do is I record this in my insight spreadsheet. Location, we’re doing all of US, age 18-34, male, Billionaire Boys Club is the interest. It’s their lifestyle, they’re renting a condo, single family, some of the page they like, the devices they use, their household income, purchase behavior, 56% clothing which is huge and then the reach. That could be seen right here. So, 25-30, you can find that right here.

So now, I want to do one more thing. Let’s go back to demographics and we could see that 57% are 18-24 so let’s dissect this segment one more time before we finish. So let’s go to 18-24. Okay, perfect. Now if we could select audience, we get a little similar here.

And if I go to page likes, we’ve got Billionaire Boys Club, ice cream brand is still up top, musicians, athletes, and if we have relevance, we’ll see at the top Kanye West is up there, Facebook, Family Guy, Eminem. So these are the biggest segments for 18-24. New York is still one of the top locations.

Activity, they do a lot of liking on Facebook as you could see. Most of them are on mobile but it’s similar to 18-34. And then household income is still pretty similar. Also, if I go to purchase, they boost in audience, clothing is another top factor. So we know that this segment is also pretty powerful when it comes to that as well.

Now, you can also look at the vehicles or the type of vehicles that they purchase. So, when you’re building your Facebook ads in these segments, sometimes you’re going to be targeting stuff not specific to the product you’re selling. So, for example, we could target sports cars or convertibles or individuals who are looking to purchase between 18 and 24. It’s not necessarily tied into the clothing brand but they have a large affinity towards these types of products.

So, again, audience insights is a great way to dissect your buyer persona, find your buyer persona and go ahead and note those here so that you can target these individuals via Facebook ads.

The last thing you want to do is hit save, and then you can save these audience and I will also notate it somewhere here so that you know which segment it includes. And then once you do that, you hit save and then you can use audience in any of your Facebook ads.

Hey, guys! Thanks again for watching our video content. We love doing this on weekly basis. All we ask is that you subscribe on YouTube, YouTube.com/5fourdigital, I’ll put it right there and on YouTube, there’s a subscribe button right here. If you have any questions, feel free to hit us up. Thank you again for watching The Digital Block, peace!

How to Analyze Your Online Competition for Free

Owning a Business is Hard Work.
Lets just be honest.  Brutally honest.

It’s a ton of late night’s, direct responsibility and difficult decisions.

However, the awards and opportunity are endless. Especially if you’re willing to work for it.

millennial-tech-1

I understand how entrepreneurs can’t dedicate a ton of time to certain aspects of their business.  So, we’re here to help.It’s easy to see, especially from a digital standpoint, what your competitors are doing. Now, you might not want to emulate them, but, you could be wondering how they’re performing in certain digital aspects like:

• Social Media Presence & Engagement

• Website Traffic Estimates

• Organic Keywords

• Overall Web Rankings


By uncovering these few items, you can get a solid grasp on the competition that’s performing better than you, and learn to utilize these tools to your advantage for future marketing endeavors.

With just a few FREE tools we’ve uncovered, you can setup a competitive report in a few minutes.   We know your time is limited.

Yes, it can be done over that morning coffee.

google-search

1. Find Your Big Competitors
The first thing you want to do is isolate your competition.  Choose 3-4 solid competitors as a benchmark of comparison.  Don’t be afraid to aim high.  Perform a Google Search for specific keywords related to your industry.  We’ll use the keyword “mens shaving subscriptions” as an example.

The three we highlighted above rank #1,2 & 3 in organic search out of about 2.2 million SERPs (Search Engine Result Pages).  This tells us that these competitors are powerhouses in the industry and receive tons of traffic daily.  So, you’re probably thinking: “As a small business owner, how can I even compete?”  Don’t worry.  When there’s a will, there’s a way to reverse engineer it.

SEM Rush

2. Collect Information About Your Competition’s Web Presence
Yeah, this is the fun part.  One very versatile tool is SEM Rush.  We’re going to uncover a plethora of information about your competition within seconds.  Keep in mind, this tool offers a free, limited version.  It will do just fine for a simple competitor audit, but for more in-depth analytical work, click the link above.  First, visit SEMRush.com.  This website provides competitive data for websites.

Once you type in your competitor URL, you’re taken to the Domain Overview.

Understand Competitors Estimated Traffic
• Find Out How Much They Spend on Adwords (PPC)
• Where Their Backlinks are Coming From
• Competitor Top Searched Keywords
• Competitor Top Paid Keywords
• Top 5 Competitors (Level of Competition)

3. Collect Info on Competitor Social Engagement
Now that you have a solid overview of your competition web presence and ad spend, it’s time to take it Social.  Using Facebook Insights we can collect information about your competitors in a simple, yet intuitive, dashboard.  As a Facebook Page owner, visit your Facebook Page.  Once there, hit INSIGHTS like below:

facebook-insights-posts-tab

Once on the overview page, scroll down to the bottom to the Pages to Watch area.  Facebook’s algorithm does a GREAT job at pulling in example competitors based on factors like similar engagement, services and targeted demographics.  This area  helps you compare the performance of your Page and posts with similar Pages on Facebook. Just click Add Pages to get started.

Once completed, take a look at the aggregated data provided by Facebook.

Here, you can see how you stack up against the competition.  For example, if their engagement was higher during the week, visit their Facebook Page, to see what messages and content they posted that leveraged their fanbase effectively.  Also, take a look at their post consistency and how their Total Page Likes stack up against yours.  By monitoring this data, especially those high level competitors that use Social to their advantage, you can start to understand and develop original content you know will perform well on social.

4. Leverage Your New Found Data Dominance
Now that you have a ton of useful data, it’s time to put it to use.

Download Our Quick Competitor Profile Doc HERE.  This will provide your team with a very useful stream of data to leverage for your company’s success.  This competitive analysis blueprint will help you maintain and improve your position by understanding and tactfully using your competition’s data.

4 Ways Mr. Robot is Killing it on Social Media

Bonsoir, Reader

If you’ve been anywhere near a TV screen in the last few weeks, then you’ve heard of the USA sensation that is Mr. Robot.  The TV show, while still in its infancy with two episodes, has left an imprint on everyone it touches with an intriguing protagonist and an original storyline.

Dope Premise, Stellar Cast

landscape-ustv-mr-robot6

While I don’t want to spoil the show, the main premise follows Elliot, a Cyber-Security Expert by day, and vigilante hacker by night as he balances a life infused with social insecurities, drugs and a love interest.  The story is told through beautiful cinematography, a New York backdrop and remarkable performances by Rami Malek and Martin Wallström.  

So, not only is the show badass, it has the marketing strategy and team to implement a killer campaign.  According to Ad Age, Alexandra Shapiro, USA’s exec VP-marketing, kicked off the “Mr. Robot” effort four months before its premiere date of June 24. She explained: “We’re treating this like an ongoing political campaign.”  So, how are they doing it? Here are 4 Ways Mr. Robot is Killing it on Social Media:

 1. Started Promoting EARLY

The marketing team premiered the TV show in March at SXSW to patrons, winning the Audience Award for Episodic Programming.  Since the show premiered in June, the team leveraged the time to introduce a stellar program to create buzz and warrant activity for their social channels. 

 2. Targeted the Right Demo

Shapiro’s strategy included holding a screening at the Google Headquarters in New York to 25,000 staffers.  They also targeted Social Network employees at Twitter and Facebook while engaging in on-campus outreach to the MAIN viewers with viral power to share and talk about the show.

Comment

 3. Active Social Media Presence

Mr. Robot’s social media presence is STELLAR.  The Social Marketing Team uses Facebook and Twitter with high efficiency.   Clear, concise imagery, perfectly timed posts and a response time that’s unparalleled for such a high-profile Facebook Page.  

13177171_1119604231439852_6656872454581150677_n

4. Stellar Tone

As in the show, Mr. Robot’s online “voice” is a direct parallel to that of the show.  Responses are brief and to the point, while maintaining show continuity and a sense that the responses are personalized for EACH individual.   

The Result? A Shit Ton of Viewers

The show has done OUTSTANDING.  According to TV By the Numbers, the premier reached an audience of 3.7 M total viewers (2.83 M for the 10PM telecast and 823,000 for the 11PM encore).  Overall, the series ranked as a top five premiere for basic cable dramas in 2015.

Also, an additional 2.7 M individuals peeped the pilot across a wide array of digital and VOD platforms. The critically acclaimed series has already been renewed for a second season.

Yes, USA has a huge budget.  Yes, the show is AMAZING.  However, the strategies above can be applied at a smaller scale with tools including:

• Local Outreach

• Facebook Ads that Target a Key Demographic

• Active Social Media Presence

• Consistent Online Voice

• Mr. Robot is on USA, Wednesday @ 10pm.