How to Build a Facebook Messenger Bot for $50


Hey Digital Fam, my name is John D. Saunders and in today’s Digital Block I’m going to show you how to get a Facebook bot done for less than $50. Let’s do this.

Hey, everybody! Hope all is well. In today’s Digital Block I’m going to show you how to get a Facebook bot done for less than $50. The process is super simple and I’m going to walk you through it on my computer.

Also, side note, I’m going to provide a link to the Google Doc that we use to create ours as well as the process because you know I am the value-based marketer. If you have any questions, comment below. Let me dive into my computer now and show you guys the process.

To break it down in a literal sense, a Facebook Messenger bot imitates human conversations by solving various tasks. These can include customer service questions, FAQs, and more. In essence, it’s an automation tool to help pull you out of the day-to-day answering questions that can easily be answered by a bot with automated responses.

One example: This is my personal site. You see we have a bot installed here. If you hit “Chat Now” the chat will come up. I’ve got a cool little picture here of me, and as you can see the chat bubble makes it look like an organic conversation.

I ask, “Thanks for taking the time to chat. I’m uploading my brain to our chat box to answer your questions.” When things come up, you answer, and the chat bot automatically answers in response to you.

It’ll use emojis and very comfortable conversation to make it feel like an organic conversation with the person, and this bot can really take care of a lot of questions that you might not necessarily have to do in real time. The reason to use it is it’ll save you time in the future, right. A company called Gardner forecasts that by 2020 over 85 percent of customer interactions will be handled without a human.

That’s huge! You want to be ahead of the curve by starting with the Facebook Messenger bot that can do tons of different things on your website. One other example could be if you have an ecommerce store and people ask, “How long is my shipment going to take? Is this product back in stock?” You can have responses already setup that can answer a lot of these questions.

We use a platform called ChatFuel. The great thing about this process I’m going to show you is you don’t have to write any code or do the actual questions.

You just have to provide all the information to the person that’s going to do it. I’m going to walk you through that now. You can create a messenger bot for your marketing sales and support.

ChatFuel is awesome to use and free as well. That’s the great part about that. In the process of what we’re going to do today, we’re going to get your bot made for about $50.

Step 1 will be to create your bot funnel. Be descriptive and detailed. We’ll go into that as well. You’re going to hire a bot builder on Fiverr. The only time we use Fiverr is really for smaller projects and we’ll talk a little bit more about that later.

You’ll then download the ChatFuel customer chat plugin for WordPress and make your bot live.

If you’ve seen some of my content, you know I’m about automation. We’re going to create your bot funnel. We’ve created a customized Google Doc to help you develop your bot sequence.

The bot sequence is the conversational element of your bot that will help the conversation flow organically. A few tips for doing that: Be as descriptive as possible. Use emojis.

They help breakup the content and make it feel like an organic conversation. And have fun with it!

Let’s go to the doc and check it out. This is a doc we created. You can get the link in the description for this. In red, you can change it. This is the conversation.

We put “pause” because that will cause a pause on the conversation where you have the “…” as if someone is typing. It gives it that nice, realistic feel. We then just added a few questions.

One interesting question is, “Is this your first time chatting with a bot?” They can answer “yes” or “no.” We have all these responses here that you can replaced.

Anything in red can be replaced pretty easily and efficiently. You can download this doc by visiting the link, hitting “file,” and making a copy and copying it over to your Google Drive.

This is great because you don’t have to touch any of the code on ChatFuel or any of the bot platforms that you need to use. You don’t have to touch it! You just have to create this, send it to the bot builder, and they’ll do everything for you and your bot is done.

Once you get that done, that document, you’re not going to hire a bot builder. We’re going to use Fiverr in this example. Just a side note, Fiverr can be a good platform. We only use it for very small jobs. Jobs like video transcriptions or logo animations.

I wouldn’t use it for a bigger job. If your sequence is more than $15, I would either hire us or another marketing agency to help you do that because we have to make it custom and more descriptive. That’s a side note. I’m going to jump into Fiverr really quick and walk through that process.

Just do a search for “Facebook bot.” Once you’re there, Fiverr is automatically going to filter the best at the top. This is the guy that we actually use. He’s really talented.

He uses ManyChats as the platform. As you can see, a medium bot is $50. This includes six to fifteen conversation steps and multi-language. He does everything for you! He sets it up, does the admin, and everything else. It’s amazing.

Once you go and purchase this, you’re going to send him a direct message. Once I order the job, this is actually from mine when I ordered it, he’s going to ask for some requirements.

All you need to do is provide the industry, access to the page as an admin (you can give them admin access and still be the primary admin to remove them once the job is completed), the bot name, and layout example. All you need to do for the layout example is just share the link from your bot template.

It’s super simple. You don’t have to touch and lineup code. You don’t have to do any specific labor for this project. Just another side note, the first bot that I created was a quiz one that I do for one of my ecommerce stores. I did it myself and it took me hours of work. This negates all of that. All you need to do is create the sequence, send it to them, and they get it done for you.

When you’re searching for someone on Fiverr, make sure they have good reviews. Make sure you read through their reviews to see if they seem authentic.

Look for examples of their work and then contact them directly and ask for recent examples of bots they’ve created. Once you find that perfect person, order, go through the process, and your bot is ready to go.

Your bot will be live on Facebook, so anytime someone visits your Facebook page they’ll be able to see the bot and interact with it by asking questions. If you want to have it on your website like I do, I’m going to show you how to add it on WordPress.

It’s a super simple process. All you need to do is download a plugin. It is called “ChatFuel Customer Chat.” You download the plugin, add in your Facebook account, and you’re done! Super simple.

If you’re familiar with WordPress, you’ll know exactly what to do. Once it’s done you have no code or dev. Download the plugin, activate it, and you’re all set! And that’s it. That’s the process.

I don’t know how to simplify it more than that. This is a great way to introduce your company and business to chatbots. Get familiar with it, start a sequence, send it out to your clients, and see how they like it. Keep in mind that we only use Fiverr for these smaller bots.

If you’re looking for a more custom, detailed messenger bot, you can contact us at

That’s it guys! Thank you for checking out the content. If you haven’t yet, make sure you subscribe because we do this on a consistent basis. If you have any questions, sound off in the comments and I’ll talk to you soon. Peace!


Facebook Chatbot Training – HERE
Chatbot Template – HERE

10 Things to Do Before ANY Website Launch [WordPress Edition]

1. Install Google Analytics + Setup Dashboards

Track everything.

You need to make sure you’re tracking ALL of your website efforts.  Google Analytics is extremely easy to install (especially on WordPress).  The setup can be done by viewing this link:

Google Analytics Setup for WordPress

Basic HTML Analytics Setup

Once Google Analytics is installed, you’re not going to want to spend HOURS navigating it.

With Dashboards you can get a bird’s eye view of EVERYTHING.  Within minutes you can view all of the data points you need.

Oh, and our favorites are below.  Just log into Google Analytics and click the links below:

General Analytics Dashboard

SEO Dashboard

Social Media Dashboard

Geo Dashboard

Mobile Dashboard

Entrance / Exit

Tech. Dashboard

This will add the dashboards to Google Analytics where you can access them at any time.

2. View Your Site on Desktop, Mobile and Tablet

Before you go live, it’s imperative you view your site on all platforms.

I can’t tell you how many times clients have had beautiful desktop sites, but their mobile counterparts were, well…counterintuitive.

“51.3% of all web visits last month came from mobile devices compared to 48.7% of visits from traditional computing platforms.” –

Keep it simple by viewing your website on a desktop computer.  For mobile, use Google’s Mobile-Testing Tool to check out your rating and have your developer make minor tweaks to make sure your site is up to par.

3. Install Facebook Pixel and Event Tracking

This MUST be done before going live.  The Facebook Pixel is extremely important to future marketing efforts.

What is the Facebook Pixel?

“It’s used to drop a cookie that will track visitors on your website so you can advertise to them later. This is called retargeting.

Once you advertise to past website visitors, pixels can also be used to track their behaviour when they’re back on your website. This helps you measure the effectiveness of your ads.” – Shopify

The pixel is crucial to any Facebook ad strategy.  You can use the pixel to retarget customers, target visitors who visited your site, but didn’t purchase and SO MUCH more.

For directions on getting it installed, check out the link below:

Facebook Pixel Implementation Guide

4. Setup Google Search Console + Submit Sitemap

Search console is a tool that helps you monitor and maintain your site presence in search results.  In other words, it’s a cheat sheet for knowing what Google wants from your specific site and making changes to increase rankings and uncover things that need work on your site.

If you have Google Analytics installed, it literally takes SECONDS to install Search Console.  Once installed, follow these steps to add your sitemap:

Adding your sitemap to Google Search Console

XML sitemaps serve as a way to communicate directly with the search engines, alerting them to new or changed content very quickly and helping to ensure that the content is indexed faster.

5. Test Website Speed

Testing the load time of your website speaks volumes to your user.  If your website is bogged down and takes too long to load, the average user will be out of there in a jiffy and onto your competitors website in seconds.

You need to be sure that your content loads quickly so users can breeze through with minimal downtime.  We check load time two ways:

1. Via Google PageSpeed Insights

With PageSpeed Insights you can identify ways to make your site faster and more mobile-friendly.

Google will also provide issues on your site which can be fixed by a few WordPress plugins or by your web developer.

2. Via Pingdom Website Speed Test

This tool rocks!  I like it a bit better than Google’s tool because you can test your website load time from servers around the world.

This is especially important for web owners who perform outside of the US.  Testing your site is easy.  Just pop your URL HERE and watch it work its magic!

6. Download a Backup of Your Website

Every website owner needs to backup their website prior to launch.  There are several ways to do it.  For WordPress, the most popular platform, it can be done in just a few steps using BackUpWordpress.

This plugin is simple to use.  Essentially, you:

  1. Install BackUpWordPress either via the plugin directory, or by uploading the files to your server.
  2. Activate the plugin.
  3. Sit back and relax safe in the knowledge that your whole site will be backed up every day.

You can download the plugin for FREE right HERE

7.Optimize Title Tags + Meta Descriptions

So, you’re site is ready to go live, right?

Well, you think so.

If a web developer is working on your website, you want to make sure the page architecture is prepared for launch.  You should have great Titles and Meta descriptions to entice users on search and provide a quick snippet of what your website provides.  Here’s an example:

As you can see the title includes our site keyword and the description has a one sentence recap of the services we provide.

According to Moz: Google typically displays the first 50-60 characters of a title tag. If you keep your titles under 60 characters, our research suggests that you can expect about 90% of your titles to display properly.

Also, Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters. It is best to keep meta descriptions long enough that they’re sufficiently descriptive, but shorter than that 160-character limit.

Make sure these are tailored for every page on your website.  With WordPress, download the free plugin Yoast.  It has a section on each page which can be used to fill in your keyword, Title and Meta Description.  Yoast will even grade your efforts!

Download Yoast, right HERE

8. Check Page Content for Calls-to-Action

You’re developing a website for a reason, right?

To create conversions.  It’s a good idea to make sure there’s some type of call to action on each page.

A call to action’s purpose is to cause your user to perform an action.  Whether it’s download an ebook, call you or complete a form.  You want to be sure each page has some type of action.  These can include:

Chat Messenger

Call to Action Banner

Subscribe Pop Up

Downloadable Content

These don’t need to be blatant.  The more subtle, the better.  Users want an organic experience.  They don’t want to be bombarded with mediocre content.

If you’re promoting a blog, make it simple for users to download a doc or PDF by filling in their email.

9. Check Page Images Include Relevant Alt Tags

Image tags are severely overlooked!

For any image on your site, the alt tag should describe what’s on it. Screen readers for the blind and visually impaired will read out this text and thus make your image accessible.

When Google bots crawl your web page, they don’t see images.  All they see is HTML text.  By optimizing image content with Alt Tags you’re helping Google rank and prioritize your content.

Alt tags provide better image context/descriptions to search engine crawlers, helping them to index an image properly.

Be descriptive as possible!

Bad: “Ironman”

Better: “Ironman Locked in Battle with Ultron on Manhattan Skyscraper”

To add alt text, it’s simple!  When uploading image content on WordPress, place your text here:

10. Test Form Completions On-Site

The last item to complete before your launch is testing form completions on your website. If you can’t receive email inquiries then what’s the point?  This can be done by simply completing all forms on your site and seeing if they are received.

If not, work with your developer to get your forms activated.  Here our favorite plugin:

Best Contact Form Plugins

Well, that’s all folks!  If we missed anything, let me know!

Keep in mind our client lists are more robust.  We just wanted to provide a basic walkthrough of what you can do to have a smooth launch!