7 Google Search Hacks to Change Your Life

Transcription:

Hey Digital Fam, my name is John D Saunders and in today’s Digital Block I break down 7 Google Search Hacks to Change Your life.  Let’s Go!

I hope all is well, everyone. Sorry I missed last week’s episode, I recently took a week off to decompress on the west coast.  

Good times, good times.  

Now, I’m recharged and ready to kickass.  So, this is going to be a pretty quick fire episode, I wanted to talk about 7 really quick ways to leverage Google Search at it’s full potential.  As of right now, you’re probably already rockin’ the hell out of google search, but did you know there are a few unique ways to get REALLY relevant responses?  C’mon let’s dig in.   

1 – Search EXACT Phrases with Quotations

Search EXACT Phrases with Quotations

If you’re looking for something specific, like How to Analyze Your Online Competition in Minutes just add quotations like so:

Type in Search: “How to Analyze Your Online Competition in Minutes”

and google will serve up exact matches in organic search results.  

2 – Search a Specific Domain

Search a Specific Domain

If you want to search a specific site for content, or, you want to double check that Google has indexed all of your web pages you can include

Type in Search: site:example.com

before or after your keywords. If you leave out the keywords, Google will give you the complete list of site pages.

3 –  Using a Hyphen Can Exclude Words

Using a Hyphen Can Exclude Words

Let’s say you want to learn more about Jaguars.  The big cats, that is.  You could type

Type in Search: jaguar -car

to exclude vehicle content from organic search to help bring content that’s more relevant.

4 – Give Your Research Prowess Superpowers with Similar Content Search

Related Articles

If you’re doing research for a paper, or a blog you can find content related to specific articles you find online.  Just use:

Type in Search: related: http://www.5fourdigital.com/how-to-lower-facebook-ad-cost/

and Google will serve up similar content

5 – Instant Flight View

Flight Search

I know there are websites like Kayak and Expedia that aggregate flights.  However, you can get some pretty solid sites from doing a direct search in Google!  Try

Type in Search: lax to mia

for an instant search integration that pulls data instantly.  

6 – Search Large, More Diverse Images

Detailed Image Search Results

If you’re looking for a specific image (granny smith apples in our example) you can use a few modifiers on Google Image Search.  Just

How To: Search your term and click the search tool bar to modify what you see.

 YOu can change the size, look and even usage rights (for use on your website).  

7 – Find the Origin of an Image

Google IMage Search

This is an AWESOME tool.  Let’s say you have an image, but it’s low res and you would like to find a larger version of it.  Or, you found it online and would like to know its original website location

How To: Visit images.google.com.  Either drag and drop your image in or upload it.  Google will load all online instances of said image across the board.

Nifty, huh?

Well, peeps.  That’s all I’ve got today.  If you like our content, we post new videos weekly.  Feel free to subscribe riiiiiight here.  Peace!

How to Analyze Your Online Competition for Free

Owning a Business is Hard Work.
Lets just be honest.  Brutally honest.

It’s a ton of late night’s, direct responsibility and difficult decisions.

However, the awards and opportunity are endless. Especially if you’re willing to work for it.

millennial-tech-1

I understand how entrepreneurs can’t dedicate a ton of time to certain aspects of their business.  So, we’re here to help.It’s easy to see, especially from a digital standpoint, what your competitors are doing. Now, you might not want to emulate them, but, you could be wondering how they’re performing in certain digital aspects like:

• Social Media Presence & Engagement

• Website Traffic Estimates

• Organic Keywords

• Overall Web Rankings


By uncovering these few items, you can get a solid grasp on the competition that’s performing better than you, and learn to utilize these tools to your advantage for future marketing endeavors.

With just a few FREE tools we’ve uncovered, you can setup a competitive report in a few minutes.   We know your time is limited.

Yes, it can be done over that morning coffee.

google-search

1. Find Your Big Competitors
The first thing you want to do is isolate your competition.  Choose 3-4 solid competitors as a benchmark of comparison.  Don’t be afraid to aim high.  Perform a Google Search for specific keywords related to your industry.  We’ll use the keyword “mens shaving subscriptions” as an example.

The three we highlighted above rank #1,2 & 3 in organic search out of about 2.2 million SERPs (Search Engine Result Pages).  This tells us that these competitors are powerhouses in the industry and receive tons of traffic daily.  So, you’re probably thinking: “As a small business owner, how can I even compete?”  Don’t worry.  When there’s a will, there’s a way to reverse engineer it.

SEM Rush

2. Collect Information About Your Competition’s Web Presence
Yeah, this is the fun part.  One very versatile tool is SEM Rush.  We’re going to uncover a plethora of information about your competition within seconds.  Keep in mind, this tool offers a free, limited version.  It will do just fine for a simple competitor audit, but for more in-depth analytical work, click the link above.  First, visit SEMRush.com.  This website provides competitive data for websites.

Once you type in your competitor URL, you’re taken to the Domain Overview.

Understand Competitors Estimated Traffic
• Find Out How Much They Spend on Adwords (PPC)
• Where Their Backlinks are Coming From
• Competitor Top Searched Keywords
• Competitor Top Paid Keywords
• Top 5 Competitors (Level of Competition)

3. Collect Info on Competitor Social Engagement
Now that you have a solid overview of your competition web presence and ad spend, it’s time to take it Social.  Using Facebook Insights we can collect information about your competitors in a simple, yet intuitive, dashboard.  As a Facebook Page owner, visit your Facebook Page.  Once there, hit INSIGHTS like below:

facebook-insights-posts-tab

Once on the overview page, scroll down to the bottom to the Pages to Watch area.  Facebook’s algorithm does a GREAT job at pulling in example competitors based on factors like similar engagement, services and targeted demographics.  This area  helps you compare the performance of your Page and posts with similar Pages on Facebook. Just click Add Pages to get started.

Once completed, take a look at the aggregated data provided by Facebook.

Here, you can see how you stack up against the competition.  For example, if their engagement was higher during the week, visit their Facebook Page, to see what messages and content they posted that leveraged their fanbase effectively.  Also, take a look at their post consistency and how their Total Page Likes stack up against yours.  By monitoring this data, especially those high level competitors that use Social to their advantage, you can start to understand and develop original content you know will perform well on social.

4. Leverage Your New Found Data Dominance
Now that you have a ton of useful data, it’s time to put it to use.

Download Our Quick Competitor Profile Doc HERE.  This will provide your team with a very useful stream of data to leverage for your company’s success.  This competitive analysis blueprint will help you maintain and improve your position by understanding and tactfully using your competition’s data.