How to Build a Facebook Messenger Bot for $50

 

Hey Digital Fam, my name is John D. Saunders and in today’s Digital Block I’m going to show you how to get a Facebook bot done for less than $50. Let’s do this.

Hey, everybody! Hope all is well. In today’s Digital Block I’m going to show you how to get a Facebook bot done for less than $50. The process is super simple and I’m going to walk you through it on my computer.

Also, side note, I’m going to provide a link to the Google Doc that we use to create ours as well as the process because you know I am the value-based marketer. If you have any questions, comment below. Let me dive into my computer now and show you guys the process.

To break it down in a literal sense, a Facebook Messenger bot imitates human conversations by solving various tasks. These can include customer service questions, FAQs, and more. In essence, it’s an automation tool to help pull you out of the day-to-day answering questions that can easily be answered by a bot with automated responses.

One example: This is my personal site. You see we have a bot installed here. If you hit “Chat Now” the chat will come up. I’ve got a cool little picture here of me, and as you can see the chat bubble makes it look like an organic conversation.

I ask, “Thanks for taking the time to chat. I’m uploading my brain to our chat box to answer your questions.” When things come up, you answer, and the chat bot automatically answers in response to you.

It’ll use emojis and very comfortable conversation to make it feel like an organic conversation with the person, and this bot can really take care of a lot of questions that you might not necessarily have to do in real time. The reason to use it is it’ll save you time in the future, right. A company called Gardner forecasts that by 2020 over 85 percent of customer interactions will be handled without a human.

That’s huge! You want to be ahead of the curve by starting with the Facebook Messenger bot that can do tons of different things on your website. One other example could be if you have an ecommerce store and people ask, “How long is my shipment going to take? Is this product back in stock?” You can have responses already setup that can answer a lot of these questions.

We use a platform called ChatFuel. The great thing about this process I’m going to show you is you don’t have to write any code or do the actual questions.

You just have to provide all the information to the person that’s going to do it. I’m going to walk you through that now. You can create a messenger bot for your marketing sales and support.

ChatFuel is awesome to use and free as well. That’s the great part about that. In the process of what we’re going to do today, we’re going to get your bot made for about $50.

Step 1 will be to create your bot funnel. Be descriptive and detailed. We’ll go into that as well. You’re going to hire a bot builder on Fiverr. The only time we use Fiverr is really for smaller projects and we’ll talk a little bit more about that later.

You’ll then download the ChatFuel customer chat plugin for WordPress and make your bot live.

If you’ve seen some of my content, you know I’m about automation. We’re going to create your bot funnel. We’ve created a customized Google Doc to help you develop your bot sequence.

The bot sequence is the conversational element of your bot that will help the conversation flow organically. A few tips for doing that: Be as descriptive as possible. Use emojis.

They help breakup the content and make it feel like an organic conversation. And have fun with it!

Let’s go to the doc and check it out. This is a doc we created. You can get the link in the description for this. In red, you can change it. This is the conversation.

We put “pause” because that will cause a pause on the conversation where you have the “…” as if someone is typing. It gives it that nice, realistic feel. We then just added a few questions.

One interesting question is, “Is this your first time chatting with a bot?” They can answer “yes” or “no.” We have all these responses here that you can replaced.

Anything in red can be replaced pretty easily and efficiently. You can download this doc by visiting the link, hitting “file,” and making a copy and copying it over to your Google Drive.

This is great because you don’t have to touch any of the code on ChatFuel or any of the bot platforms that you need to use. You don’t have to touch it! You just have to create this, send it to the bot builder, and they’ll do everything for you and your bot is done.

Once you get that done, that document, you’re not going to hire a bot builder. We’re going to use Fiverr in this example. Just a side note, Fiverr can be a good platform. We only use it for very small jobs. Jobs like video transcriptions or logo animations.

I wouldn’t use it for a bigger job. If your sequence is more than $15, I would either hire us or another marketing agency to help you do that because we have to make it custom and more descriptive. That’s a side note. I’m going to jump into Fiverr really quick and walk through that process.

Just do a search for “Facebook bot.” Once you’re there, Fiverr is automatically going to filter the best at the top. This is the guy that we actually use. He’s really talented.

He uses ManyChats as the platform. As you can see, a medium bot is $50. This includes six to fifteen conversation steps and multi-language. He does everything for you! He sets it up, does the admin, and everything else. It’s amazing.

Once you go and purchase this, you’re going to send him a direct message. Once I order the job, this is actually from mine when I ordered it, he’s going to ask for some requirements.

All you need to do is provide the industry, access to the page as an admin (you can give them admin access and still be the primary admin to remove them once the job is completed), the bot name, and layout example. All you need to do for the layout example is just share the link from your bot template.

It’s super simple. You don’t have to touch and lineup code. You don’t have to do any specific labor for this project. Just another side note, the first bot that I created was a quiz one that I do for one of my ecommerce stores. I did it myself and it took me hours of work. This negates all of that. All you need to do is create the sequence, send it to them, and they get it done for you.

When you’re searching for someone on Fiverr, make sure they have good reviews. Make sure you read through their reviews to see if they seem authentic.

Look for examples of their work and then contact them directly and ask for recent examples of bots they’ve created. Once you find that perfect person, order, go through the process, and your bot is ready to go.

Your bot will be live on Facebook, so anytime someone visits your Facebook page they’ll be able to see the bot and interact with it by asking questions. If you want to have it on your website like I do, I’m going to show you how to add it on WordPress.

It’s a super simple process. All you need to do is download a plugin. It is called “ChatFuel Customer Chat.” You download the plugin, add in your Facebook account, and you’re done! Super simple.

If you’re familiar with WordPress, you’ll know exactly what to do. Once it’s done you have no code or dev. Download the plugin, activate it, and you’re all set! And that’s it. That’s the process.

I don’t know how to simplify it more than that. This is a great way to introduce your company and business to chatbots. Get familiar with it, start a sequence, send it out to your clients, and see how they like it. Keep in mind that we only use Fiverr for these smaller bots.

If you’re looking for a more custom, detailed messenger bot, you can contact us at 5FourDigital.com/contact.

That’s it guys! Thank you for checking out the content. If you haven’t yet, make sure you subscribe because we do this on a consistent basis. If you have any questions, sound off in the comments and I’ll talk to you soon. Peace!

 

Facebook Chatbot Training – HERE
Chatbot Template – HERE

Creating Engaging Facebook Ads for Nonprofits

Transcription:

Hey, Digital Fam! My name is John D. Saunders and in today’s Digital Block, we show you how to leverage Facebook Ads for nonprofits for some cheap and effective ads that will create some traffic for your website. Let’s do this thing.

Hey everyone! I hope all is well. I know we’re gearing off for the holiday season so you probably don’t have a lot of time so I’m going to get straight into the video.

Basically, we’re going to show you a quick ad set on how you can leverage your existing email list especially for nonprofits to get some really cheap and effective ads going for your content. Let’s do this.

Okay, guys, so we’re going to start this nonprofit Facebook tip with the following list. I wanted to have a breakdown so it simplifies the whole process for you guys. Uploading the email list is probably the easiest part. Basically, you’re going to take your existing email list and upload it on to Facebook so you can target all those people with Facebook ads.

Now, we don’t want to explain it in this video because we don’t want to make it too long but we have done it in prior videos. So, that link is in the upper right hand corner, right about now. If you haven’t uploaded your email list yet, you can check out that link. It only takes a couple of minutes. Once you’re done, just come right back here.

Number two, we create and track Facebook ads. So, we create these ads that target your email list, that are really focused, that are really targeted to people that already know about your brand and then we track it with analytics so we’re able to see what kind of engagement they’re getting.

Then step three is driving that traffic to a call to action which could include landing page, a mobile app install, a blog, whatever you’re trying to do. In our example, we use the website page with a call to action and a phone number to RSVP for an event.

And then number four is, of course, reap the rewards. You’re getting email list. You’re getting people to complete your form. You’re getting email list completions. Whatever your call to action is, you can reap that reward. So, let’s go ahead and dive in. I’m going to start with step two because you’ve already uploaded your email list, right.

So if I go to my Facebook ads, this is the campaign that we’ve ran. And this is just an example we want to show you before we delve in. Basically, we had a client that they are nonprofit. They had a 45th annual gala so we wanted to think of different ways to promote this event.

I thought that if we’re reaching general audience, it’s probably not going to resonate so what we wanted to do was take their email list which was about 17,000 people and target those people with highly specific ads, right.

So, it had really great engagement. We have 537 post engagements which includes links back to the website. The cost per engagement was 36 cents which is super low. And then I want to click on the ads so you guys can see more detailed information.

So as you can see, here is the main ad set area in the Facebook ad manager. The relevant scores are high, an 8 and a 7. The highest that you can go is 10. The higher your relevant score, the lower your cost is and the more engagement you receive on your ads.

Now, the main reason this ad is so engaging is because people are already familiar with the brand. An example of the ad, regular content that they would see so let me hit see post so you guys could see the example.

So it’s about the anniversary gala. It’s a little bit of information about it and then a call to action right here which links to their site.

Now, the landing page was really simple. We wanted to keep it as straightforward as possible because we wanted people to call in RSVP and talk about the event. So while that loads, I’ll show you the ad. Of course, it had great engagement, ton of comments, great shares, and then people would tag other friends and family members that were interested in the event. So, it did really well.

Now if I go to landing page, it’s just a simple landing page with information about the event and an RSVP area right here. So we kept it really simple, really effective. Now, because people are familiar with the brand, I’m going to go ahead and show you the analytics.

So this is the analytics for that specific landing page, right. And as you can see, there are 577 page views, 510 unique individuals visited that page and they spent an average of 6 minutes on that page.

Now, what does that mean? They were reading every detail of the event, wanting to know the pricing structure, wanting to know all the information and they most likely called in, which we tracked as well, to go ahead and RSVP for the event. So they stayed on that page for a while while they signed up.

We had 220 people signed up for the event so it was a really big success and the bounce rate, of course, is pretty high at 82% because people are coming here, they’re signing up and then they’re leaving and exiting this site.

So you guys can see the campaign did really well, the reason being is because we targeted people who are already familiar with the brand.

Okay, guys, so just to reiterate, upload your email list, create and track your Facebook ads, drive traffic to that call to action, the landing page, mobile app or blog and then reap the rewards.

So let me show you quickly how it’s done. Let’s go into here. So first, we’re going to go to create ad. Now, we usually work in the power editor but for the sake of time, I’m going to show you in the Facebook ads manager because it’s a lot more streamlined and easier to use.

First thing, I’m going to go to is boost my post. Now, a lot of times, people would say send people to your website but because these people are already more prone to your content, they’re more engaged and they’d more likely to click your ad. So, you’re actually going to be paying a cheaper cost. Now, go ahead and hit continue.

If you’ve already uploaded your audience, you’re going to go here and as you can see, I have the CHI total email list. Now, remember I told you we had 17,000 people. Now, what happens is when you take that 17,000 individuals and you upload it to Facebook, a lot of times, Facebook only gives you around 50 to 70 percent of those people converted because not everyone has a Facebook. I mean, there’s 1.8 billion people on Facebook but still, not everyone has one so it’s not going to convert that whole list for you.

So once I hit that, it’s going to add that list and I’m going to hit about 240-600 people a day for my budget which is about $11 per day. For placements, I’m going to scroll past this because you’re going to leave all these alone because you wanted to be as broad as possible so you can hit that total list.

Now, I’m going to scroll down a bit more and I’m going to hit edit placements. I never leave it on automatic just because of this reason, right? I don’t want to have it on Instagram just because it’s more wordy, it’s more text-savvy. The crowd that we’re targeting is an older crowd so we want to target Facebook, of course.

So I’m going to hit this drop down. I never use right column ads. Those are ads that you see on the bottom right-hand corner on Facebook. I’ll actually show you an example, hold on. They’re kind of hard to see. No one really pays attention to them. You’re going to pay a higher cost.

So I always go with feeds and that means the mobile and desktop feeds. So that means people, while they’re scrolling through their feed, your ad pops up.

I’m going to keep strolling. My budget is $11 per day. You can optimize your ad based on delivery. We usually do post engagement. You can do it based on CPM or impressions. Then I’m going to hit continue.

Let me show you the real ads while we’re here. We scroll a little bit, hold on one sec. Okay, so these are the real ads. As you could see, they’re a little bit bigger now but still, I don’t use them as much as, say, the news feed just looks more organic. Okay, so let’s go back. All right.

So let me choose the client. Now, I’m going to hit select a page post and I’m going to choose that post. Let’s see if it’s still here. It’s kind of a while ago so let’s see. There it is. So there’s the post. I’m going to hit review order so I can just show you guys what we did.

So the ad set name, we’re going to do main Chi and then our list is a custom audience which is CHI total email list, so that’s our email list. We want the ad placement to be in the Facebook feeds. We’re optimized for post engagement and our bid is on automatic.

So once you review that, you look at that, you title your campaign. You’re going to hit place order and it’s that simple. Now, to backtrack, sorry I didn’t show you guys this, you want to make sure that the link that you have here is trackable so when you create this post, make sure you use a Google short link or a bit.ly link to track your ads. It’s an [08:43] for you to sign up for that as well. But that’s it. It’s pretty simple, pretty easy and you always get high engagement for these engaging ads.

Thank you guys for watching our most recent video. Every view is much appreciated. If you loved the content, leave a comment below. Let us know other things you’d like to see, other content that you’d like to see us go over. And if you have not yet, go ahead and hit that subscribe button right there or wait ’til this video is done and I’ll post a link. Thank you guys, have a good one. Peace!

How to Use Facebook Ads for Instant Lead Gen

Transcription:

Hey, Digital Fam! My name is John D. Saunders and in today’s Digital Block, I’ll show you how to create Facebook ads that generate leads right on the spot. Let’s go.

So we all know that there are ton of different Facebook ad sites. You’ve got boost a post, promote a post, add downloads and a plethora of other ad types that Facebook offers. But one that a lot of people don’t know about is lead ads. And lead ads, what they do is they create a quick form that people can complete on the spot while on Facebook in regards to your business.

So for example, if you sell cars and you want someone to come in for a consultation or an oil change, you can have a quick form on Facebook that comes up in the form of an ad where all they have to do is click that form and it auto-populates the information and hit send and you get a directive to that lead.

Now, that lead drops into Facebook so sometimes, it can be difficult to pull that data, so I want to walk you guys through a really quick on how to create those ads and how to generate those leads and follow up them as quickly as possible to make sure you get them out of the hat. Let’s go ahead and dive in.

All right, guys, so the first thing you want to do is go to your Facebook ad manager. You should all know where that’s located, upper left hand corner, ads manager. Boom, it brings you here once you hit create an ad. Now these are all the different ad types that you can create on Facebook. We’re going to focus on collect leads for your business. I’m going to walk you through the whole process. We’ll just do a mock up one as an example.

So I’m going to hit continue and this is basically going to create an ad where form pops up and I’ll collect those leads. So, we’re just going to do it regular, you ask, 18-65. We’re not going to change any audience attributes, just going to go through this pretty quickly. Let me go to the top and choose a page, okay? I’m going to scroll to the bottom and hit continue.

Okay, so once you do that, it will take you to the ad set area where you can create your ads. Now, you can do these ads or create these ads like you would a normal ad. So you can have a single image, multiple image, and you can also have video, right.

So I chose to opt for the image. This is just a test ad that I want to show you guys the process but we have our page name, we’ve got our headline. This is our ad here, get a free audit of your website in minutes, sign up, so that when they hit this sign up button, a pop up will come up on Facebook for them to complete that lead.

Now, a lot of times, if you have a lead that’s off site using lead pages or your WordPress website, it’s taking them to another page. With this process, it’s all done seamless within Facebook’s platform. So our call to action, we’re going to do sign up which is fine, it’s nice call to action, and then, we’re just going to make sure our pixels tracking. I’m not going to get into detail on that. And then when you get to the bottom, this is where you create your form.

So I’m going to hit create form. I’m going to hit new form and then hit next. English is fine. I’m going to name my form and then I want to hit next.

Now, our context card just gives a nice kind of visual to display additional information about your product or service before they start to fill out the form. So let’s add a context card.

So let’s add in the headline, we provide digital marketing services. Okay, that’s simple. It’s just a test ad anyway. Use the image from my ad or you can upload your own image. Layout is going to be paragraph. Here you can tell the individuals a little bit about your product or service, just kind of a quick intro just to add something there. You can also make a bullet format as well.

So once that’s done, you’re going to hit next and now, you can add in the questions that you want to ask. So for us because we’d like to do custom audiences, I mean like to being able to record information that we can use later on, we’re going to do e-mail and full name. You can show more options. These are the fields that Facebook provides, first name, phone number, city. I mean, you got demographic questions, work information, and then you can also add your own custom question with answer options, right?

Now, we’re going to leave that alone because all we want is e-mail, full name, and let’s maybe do phone number. Maybe we can hit them up with some information later. So then, it shows you what your form looks like here. Once that happens, I’m going to delete this question so we can hit next. I’m going to hit next.

Now, here’s where you want to put your privacy policy so you can put that link, text ads. Okay, so once you do that, you can also add your custom disclaimer. Now, if you do this, you’re going to have to pull in all the information. It will just pull it from this page so all you have to do is click that link to go to your privacy policy. Now, once that’s done, you’re going to hit next.

You can also prompt them to visit your website so you can add a specific page on your website that correlates to that lead or you can just put your homepage then hit next. Now, we’ll show you what your form looks like. Let’s hit create form.

Okay, so now, our form is added. We got all of our information. I’m going to place this order now just to show you guys what it’s going to look like live, okay. So that’s the ad preview, let’s view in the news feed so we could see what it looks like in our feed. We scroll down a bit. Okay, there it is.

Now, when I hit sign up, that pop up comes up, as you can see, it’s directly on the page. It doesn’t take you to another website. This is the nice intro card that we’ve set up in the beginning. I’m going to hit complete the form.

Now, the great thing about Facebook is that it will auto-populate based on your profile, all the information there. So if someone is doing the form, it’s so much easier for them to submit it because they don’t have to fill in their information. It’s all supplied from Facebook and it’s pulled from Facebook, of your profile.

So now, I’m going to hit submit. When I hit submit, now I had that lead generated on that page.

Now, here’s the thing. You’re probably wondering where does that lead go. You have to go to publishing tools in the business manager side of your page, go to lead ads forms and under forms library, this is where your content will be.

Now, the only difficult part is you have to actually download this as a spreadsheet so you’re not getting it real time. So if you download in the morning, in the afternoon, at night, you may be missing out on potential clients that need that quick turnaround where you need to call them pretty quickly.

So what we do is we use a tool called Zapier. Zapier is a lot like IFTTT or [06:18] where you can add different web hooks and scripts that integrate with each other. So for example, if you wanted to add subscribers to MailChimp via Google Spreadsheet, you can automate that process with Zapier so that anytime someone fills out a lead on Facebook pages through our promo, it’s automatically e-mailed to the person managing that. So for example, for a car dealership we’re working with, we’re getting some lead forms completed for them.

Now, in that process, what we do is anytime that form is completed, we have it sent directly to the salesperson or the liaison between the salesperson. So first thing you want to do is log in to Zapier, sign up and then make a new zap, so bring up all the options. Go ahead in Facebook lead ads. I’m just going to do a test one to show you guys an example. Hit save and continue.

Now, you do have to be a full Facebook admin on the page you want the form on in order for this to work properly. So, make sure you’re full admin before you start the process. Hit save and continue when you find or when you label your lead. Then, choose a page and a form and hit continue. Then, hit connect and continue.

Once you do that, it will give you an option to send a test, boom, the test was successful. So, you can view your lead to make sure it came out properly. This would be an example of what it looks like and then hit continue. So that’s done. So the lead trigger is complete.

Now for every Zapier, you’re going to have to set up a trigger and an action in order for it to do something as a result. So for us, we want– you can either set it up to give you a slight message when it comes through, send it directly to your Gmail, set it up to Google Sheets so it will fill out a Google Sheet for you or even add it to your MailChimp for specific lists.

So for us, we’d like to do it the easy way and we like to have it sent to the salesperson most likely, so we hit e-mail. This is a built-in app by Zapier. Hit save and continue. Or if you want to send it to them, I’m going to do this as a test, so send to this individual. You can send it up to 5 people. I’m going to do form submission.

For the buy, you can hit this plus sign and it will pull the main attributes from your form. So us, we just want to do e-mail, full name, and then when you scroll down, pass this, and hit continue. Now, it’s going to be to, the subject and the body of the e-mail. Now, I’m going to hit create and continue. Test successful.

Then once you do that, you had finished, name your zap and then activate it. Boom, now it’s ready to go. So if I go to my Gmail account, I don’t know why but sometimes it drops into spam. You can see the form submission here. So anytime a lead comes in, you can have it directly e-mail to that individual.

And there you have it, guys. That is how you set up your lead gen for your Facebook ads.

Create Killer Facebook Ad Targeting with Audience Insights

Transcription:

Hey, Digital Fam! My name is John D. Saunders and in today’s Digital Block, we talk about how to create killer Facebook ad targeting with one free tool, Audience Insights. Let’s go.

So, really quick, audience insights is a powerful platform that helps you correctly target your ideal buyer via Facebook. It works for aggregating a wealth of information into an easy to use dashboard with info like geography, demographics and purchase behavior.

In our case, we want to find the ideal candidate for an urban T-shirt brand called Mint 86. With audience insights, we can find out the most popular geography, education, and purchase behavior. It’s a great tool that’s definitely underutilized. So, let’s dive in and create a buyer persona in real time.

All right, guys. So, let’s dive in to Facebook insights. To access it, you can get through through your ad manager by clicking the ad manager button at the top, hitting all tools and actually going to audience insights. I have to save it in my tabs so I’m just going to click this.

Now, once you get to audience insights, it’s going to give you a dashboard full of– ton of content and information. Now, it will organize that information in a few ways. Actually, let me start over. So you can either target everyone on Facebook, people connected to your page, or custom audience.

So for example, if you have an e-mail list or you already have a custom audience in Facebook ads, you can dissect that data and see how many are men, how many are women and so forth. So, in the sake of collecting all the data, we’re going to do everyone on Facebook because what we want to do is create a few buyer personas.

So we’re going to be promoting this little brand that’s a T-shirt company, like A Bathing Ape but, you know, boys club type of brand. So, in order to find the ideal buyer persona, we’re going to use some of these interests here in the audience insights. So quick, let me do an overview of audience insights as a whole.

All right, so the main dashboard looks like this. The first thing that you’ll see which is most prominent is the age and gender. Now, Facebook insights data is reported in two ways. One, it’s by when people create a profile, their username, their birthdate, male, female, that’s all contributed to Facebook as a user.

Now, it also takes arbitrary data that it has and cross references that with Facebook IDs. Now, Facebook ID is kind of like your social security number for Facebook. They’ll cross reference that and ask how they tie in your lifestyle, where you live. They also tie in household income on specific areas. So that’s how data is aggregated into audience insights.

Now, the main things you see are age and gender. You’ll see lifestyle, meaning, what type of life individuals lead. Remember, this is data for everyone on Facebook and you can see that they automatically took United States of America and there is 150-200 million monthly active people on Facebook living in the US right now.

Now, if I look at lifestyle and I click select an audience, I can look at the most prominent lifestyle individuals in the US. Now, Apple Pie Families is most prominent. You can get more info by highlighting over the I. These are middle-aged couples, middle class with school children. So this is part of the most populous segment on Facebook. So this is just a quick overview.

You can also look at page likes. The number one page liked by everyone in the US is WalMart. Amazon is not far behind, Target. And then you can see top sports, the top arts and humanities pages. So here’s the top pages considering everyone in the US. Now for the location, and I hit select an audience. New York is the most popular, it’s a really densely populated, probably the most densely populated place in the US, so of course, they might have the most Facebook users.

You can hit activity and see how many pages the average person likes, how many times they comment, how many post they like so you could see that all of these people are pretty active.

Household, we’ll show the immediate income. So the mean income is 50-75k right now in the US based on active users on Facebook and then their purchasing power and what they buy. So we’re going to go into this a little bit more detail once we create a buyer persona.

Okay, so let’s get into the nitty gritty. Mint 86 is a clothing brand similar to A Bathing Ape or Billionaire Boys Club, young, urban, hip, cool. So, what we want to do is look at the interests of similar pages. So for example, I’m going to highlight my mouse over interests and I’m going to do Billionaire Boys Club. That’s a brand by Pharrell, cool, urban brand, pretty hip, pretty cool.

So if I go there and I’m going to go back to demographics, it’s going to show me the breakdown of who likes that page. So as you can see, it’s 85% men, 15% women, right. If I hit select an audience, it’s a lot of apple pie families and solid single parents.

So these are white collar professionals, metrocentrics, those that have a comfortable income that can actually expend this money on these types of products because Billionaire Boys Club is a little bit on the pricey side. If you go down a little bit more, we can see the relationship status is single, the education level. Most of them have college and then job title is super important too.

So if we hit select an audience, it will bring the most important ones at the top, production, management, administrative. So a lot of these people have day jobs. If they’re working during the day, those might be peak times to set up our Facebook ads and the times to post when they’ll see it.

So if I go back to the top, I’m actually going to break down this content a little bit more. Since 85% of the– on the page are men, let’s go ahead and hit gender, men. So now, that’s going to bring this even more granular data. So now, we’re just targeting men since they’re the biggest segment.

Once I did that, this change a little bit but not too much. Relationship status, single, same job titles. Now, if I go to page likes, this will show me their top pages. Of course, Billionaire Boys Club is top, Adidas is up there. Hype Beast which is like a social media blog for fashion and style is up there as well.

Now, one really important piece is page likes. So this shows us how relevant other pages are in comparison to Billionaire Boys Club. So, if one person likes Billionaire Boys Club, their affinity is, they might like another page that’s similar. So you could see the relevance is one, let’s go ahead and change that.

So if I hit this, it will show me the most relevant brands in comparison to Billionaire Boys Club. So Adidas has a relevance of 66 which was pretty high. The audience is 10,000 as 1.5 million Facebook likes. Now, we also see Kanye West, Dwayne Wade, LeBron James, Dr. Dre– so these are all comparable information.

Now, if I hit location, the top cities of course, New York, [7:12] capital of the world, that’s where the cool kids live, I guess. They have 26% audience which is awesome. We can actually do just an ad segment for New York, targeting New York individuals that fit into our criteria.

We created this quick little spreadsheet to record some of our data. You could see here and I’ll send you a download button for this but if you take a look at it, we put in location, age, gender, interest, lifestyle and so forth. So we can create these segments when we get to Facebook ads.

So if I go back, and I go back to demographics– as you could see, the biggest age segments are 18-34. So what we can do is breakdown this age gap a little bit more. So, let’s do 18-34. Now, we’re getting a little bit more different career-building lifestyle data. So here, you could see the biggest thing is career building, 18-34, trying put your hassle on, trying to build so that you could have a family, so you could buy a house, purchasing. You have a lot of purchasing power at this point.

If I go to page likes, it didn’t change too much but if I go down to page likes and hit relevance, I could still see Adidas, Kanye West, Snoop Dog are still up there. So you could be cool, interesting segments that we could target with our ads. Now if I go back to location, New York is still up there. Activity shows how frequent these individuals use Facebook. So as you can see, the 18-34 segment liked a lot of pages. They comment a little bit more than everyone else. And they also like and share more than others as well.

Now, another big, important piece is device users. We want to see what devices they’re using the most, right. So we see desktop and mobile’s 48, mobile only is 50%. So 50% of these users only use mobile. So that’s another segment that we can create with our ad to just target mobile individuals.

If I go to household, you can see that the purchasing power is about 50-75%, the singles, so they’re usually on one income. Household size is usually one because they’re single and then, this is the most important piece or one of the most important pieces especially if you’re doing e-commerce.

So if I hit purchase, you could see their retail spending is 60% lower, right but if I go to select the audience, I click this, the biggest thing that they purchase is clothing, 56% affinity. So, clothing, food, and drinks, subscription services, these are the top three for millenials 18-34 individuals looking to purchase online through digital sites like Amazon or Hype Beast or any other site like that. So that tells me that I’m definitely in the right segment.

So the next thing I do is I record this in my insight spreadsheet. Location, we’re doing all of US, age 18-34, male, Billionaire Boys Club is the interest. It’s their lifestyle, they’re renting a condo, single family, some of the page they like, the devices they use, their household income, purchase behavior, 56% clothing which is huge and then the reach. That could be seen right here. So, 25-30, you can find that right here.

So now, I want to do one more thing. Let’s go back to demographics and we could see that 57% are 18-24 so let’s dissect this segment one more time before we finish. So let’s go to 18-24. Okay, perfect. Now if we could select audience, we get a little similar here.

And if I go to page likes, we’ve got Billionaire Boys Club, ice cream brand is still up top, musicians, athletes, and if we have relevance, we’ll see at the top Kanye West is up there, Facebook, Family Guy, Eminem. So these are the biggest segments for 18-24. New York is still one of the top locations.

Activity, they do a lot of liking on Facebook as you could see. Most of them are on mobile but it’s similar to 18-34. And then household income is still pretty similar. Also, if I go to purchase, they boost in audience, clothing is another top factor. So we know that this segment is also pretty powerful when it comes to that as well.

Now, you can also look at the vehicles or the type of vehicles that they purchase. So, when you’re building your Facebook ads in these segments, sometimes you’re going to be targeting stuff not specific to the product you’re selling. So, for example, we could target sports cars or convertibles or individuals who are looking to purchase between 18 and 24. It’s not necessarily tied into the clothing brand but they have a large affinity towards these types of products.

So, again, audience insights is a great way to dissect your buyer persona, find your buyer persona and go ahead and note those here so that you can target these individuals via Facebook ads.

The last thing you want to do is hit save, and then you can save these audience and I will also notate it somewhere here so that you know which segment it includes. And then once you do that, you hit save and then you can use audience in any of your Facebook ads.

Hey, guys! Thanks again for watching our video content. We love doing this on weekly basis. All we ask is that you subscribe on YouTube, YouTube.com/5fourdigital, I’ll put it right there and on YouTube, there’s a subscribe button right here. If you have any questions, feel free to hit us up. Thank you again for watching The Digital Block, peace!

How to Analyze Your Online Competition for Free

Owning a Business is Hard Work.
Lets just be honest.  Brutally honest.

It’s a ton of late night’s, direct responsibility and difficult decisions.

However, the awards and opportunity are endless. Especially if you’re willing to work for it.

millennial-tech-1

I understand how entrepreneurs can’t dedicate a ton of time to certain aspects of their business.  So, we’re here to help.It’s easy to see, especially from a digital standpoint, what your competitors are doing. Now, you might not want to emulate them, but, you could be wondering how they’re performing in certain digital aspects like:

• Social Media Presence & Engagement

• Website Traffic Estimates

• Organic Keywords

• Overall Web Rankings


By uncovering these few items, you can get a solid grasp on the competition that’s performing better than you, and learn to utilize these tools to your advantage for future marketing endeavors.

With just a few FREE tools we’ve uncovered, you can setup a competitive report in a few minutes.   We know your time is limited.

Yes, it can be done over that morning coffee.

google-search

1. Find Your Big Competitors
The first thing you want to do is isolate your competition.  Choose 3-4 solid competitors as a benchmark of comparison.  Don’t be afraid to aim high.  Perform a Google Search for specific keywords related to your industry.  We’ll use the keyword “mens shaving subscriptions” as an example.

The three we highlighted above rank #1,2 & 3 in organic search out of about 2.2 million SERPs (Search Engine Result Pages).  This tells us that these competitors are powerhouses in the industry and receive tons of traffic daily.  So, you’re probably thinking: “As a small business owner, how can I even compete?”  Don’t worry.  When there’s a will, there’s a way to reverse engineer it.

SEM Rush

2. Collect Information About Your Competition’s Web Presence
Yeah, this is the fun part.  One very versatile tool is SEM Rush.  We’re going to uncover a plethora of information about your competition within seconds.  Keep in mind, this tool offers a free, limited version.  It will do just fine for a simple competitor audit, but for more in-depth analytical work, click the link above.  First, visit SEMRush.com.  This website provides competitive data for websites.

Once you type in your competitor URL, you’re taken to the Domain Overview.

Understand Competitors Estimated Traffic
• Find Out How Much They Spend on Adwords (PPC)
• Where Their Backlinks are Coming From
• Competitor Top Searched Keywords
• Competitor Top Paid Keywords
• Top 5 Competitors (Level of Competition)

3. Collect Info on Competitor Social Engagement
Now that you have a solid overview of your competition web presence and ad spend, it’s time to take it Social.  Using Facebook Insights we can collect information about your competitors in a simple, yet intuitive, dashboard.  As a Facebook Page owner, visit your Facebook Page.  Once there, hit INSIGHTS like below:

facebook-insights-posts-tab

Once on the overview page, scroll down to the bottom to the Pages to Watch area.  Facebook’s algorithm does a GREAT job at pulling in example competitors based on factors like similar engagement, services and targeted demographics.  This area  helps you compare the performance of your Page and posts with similar Pages on Facebook. Just click Add Pages to get started.

Once completed, take a look at the aggregated data provided by Facebook.

Here, you can see how you stack up against the competition.  For example, if their engagement was higher during the week, visit their Facebook Page, to see what messages and content they posted that leveraged their fanbase effectively.  Also, take a look at their post consistency and how their Total Page Likes stack up against yours.  By monitoring this data, especially those high level competitors that use Social to their advantage, you can start to understand and develop original content you know will perform well on social.

4. Leverage Your New Found Data Dominance
Now that you have a ton of useful data, it’s time to put it to use.

Download Our Quick Competitor Profile Doc HERE.  This will provide your team with a very useful stream of data to leverage for your company’s success.  This competitive analysis blueprint will help you maintain and improve your position by understanding and tactfully using your competition’s data.