The Founder of They Tripping had a loose business plan
for executing her vision of creating a standalone travel
destination for millennials in search of real-life tips and
recommendations in regards to travel.
With Content Marketing as the focal point, the 5four team built a minimalistic website design, revolving around long-form content, to create a trusted resource of
information for millennials.
By developing a clean and concise branding strategy, using tropical colors and a simple aesthetic, the 5four team
executed a gorgeous, easy-to-navigate website.
In addition, the 5four team conducted competitive
research and launched the website with more than 10,000 words worth of original content vetted and approved by