We were approached by the Co-Founders Tiffany and Rob, principals at educational institutions in search of an agency to help them develop their brand new education system in Atlanta, Georgia geared toward a high-level private education for children, especially those of color.
With the right branding, we could help them create a brand, secure funding and grow their school.
We conducted a detailed Brand Discovery session as a deep dive into the brand, to uncover the needs of their ideal customer, parents of young children in need of quality education.
We conducted surveys, asked questions and performed competitive analysis of the best schools in their vertical to build out a cohesive brand identity, website design and launch strategy.
With a few weeks left in the project, we received approval on our design concepts, developed a beautiful brand identity that spoke to our ideal user and launched the website in anticipation for the Fall season.
The Village Schools quickly gained steam, Rob and Tiffany began to build interest for the school and funding conversations began well ahead of schedule.
▫️ Complete Brand Identity and Site Design
▫️ Custom Buildout in Webflow
▫️ Award-Winning Design Aesthetic
▫️ Custom CMS Integration
The Center for Black Innovation is a think tank and black innovation ecosystem building organization with the understanding that smart cities and communities are formed by cultivating great leaders.