Case Studies

The Plug

Brand Identity
Web Design and Development
The Brief
The 5four Team had the opportunity to design, develop and launch an updated rebrand of an established tech insights company.
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The Problem

The Plug had a solid website, but it lacked the style and user experience focus required to scale their efforts and increase memberships.

Also, the website lacked gated content and a subscription setup conducive to their growth, while missing the key components of a community portal. The Plug approached our agency to help them bridge the gap between high quality content and a user experience reflective of their content.

Client’s Dilemma
The Plug required a complete website update and a subscription integration promoting community.

  • Lacked an online community for tech-centric Founders
  • Required a seamless user experience for free and premium users
  • Required a logo and brand identity as well as online design system for showcasing a forward-thinkingtech branding

The Solution

By leveraging Webflow for the initial website build, we developed a detailed plan for accomplishing the goals above. We integrated a subscription platform on the website for existing and new users, while developing a user experience promoting community and increased website visits and time on site.

  • A custom-built subscription integration for customers
  • A community portal built using the Circle platform for users to browse and connect with others
  • An article portal for free and premium users to browse with ease
  • User dashboard

The Result

The Plug was a large scale project, equipped with setting up links and redirects from dated pages to the new design. We designed and developed the website over a few months and included a membership portal and community platform in the process to make the user experience streamlined.

Visitors could view free content, sign up to view gated content and browse community messages and downloads as a member. We combine the efforts of two platforms to provide single sign on and it was simple for users to browse and interact on the website.

  • Fully functional website built using the Webflow CMS and custom JS.
  • Custom subscription integration and setup for free and premium users.
  • A community portal built with Circle and single-sign-on (SSO).
  • Quick loading times around the globe with most loading under 700 ms.
  • A detailed CMS system built for the end user and clients for ease of use and updates.
  • An interactive dashboard and interface for team member making updates to Resources, Press and Blog content.

The Showcase

The Plug provides business intelligence for an inclusive future providing actionable news, insights and business intelligence on Black tech ecosystems and trends shaping the world. The resulting website is easier to navigate, increased organic SEO substantially and keeps users on-site and engaged for longer periods of time.

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