The Plug had a solid website, but it lacked the style and user experience focus required to scale their efforts and increase memberships.
Also, the website lacked gated content and a subscription setup conducive to their growth, while missing the key components of a community portal. The Plug approached our agency to help them bridge the gap between high quality content and a user experience reflective of their content.
The Plug required a complete website update and a subscription integration promoting community.
By leveraging Webflow for the initial website build, we developed a detailed plan for accomplishing the goals above. We integrated a subscription platform on the website for existing and new users, while developing a user experience promoting community and increased website visits and time on site.
The Plug was a large scale project, equipped with setting up links and redirects from dated pages to the new design. We designed and developed the website over a few months and included a membership portal and community platform in the process to make the user experience streamlined.
Visitors could view free content, sign up to view gated content and browse community messages and downloads as a member. We combine the efforts of two platforms to provide single sign on and it was simple for users to browse and interact on the website.
The Plug provides business intelligence for an inclusive future providing actionable news, insights and business intelligence on Black tech ecosystems and trends shaping the world. The resulting website is easier to navigate, increased organic SEO substantially and keeps users on-site and engaged for longer periods of time.