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Case study
The Gamers Grid
Branding & Strategy
Web Design

The Brand

New Brand Build outs are always fun. We had the opportunity to sit with The Gamers Grid Founder during the Brand Discovery to uncover the needs of a NEW gaming Brand. We wanted the design to be cohesive and reflective of a high-end apparel brand made specifically for gamers. Coupled with a community to reflect that, we were also tasked with developing a forum where members could discuss gaming.


The Identity

As a team, we arrived at countless logo iterations, as we worked diligently to perfect a design to reflect gamers who were both skilled, had a flare for nostalgic and retro games and an insignia that appealed to fashionable, functional clothing.

The Grid, a prominent G and a fluid logo was the perfect formula for a successful Branding launch.

Design process timeline
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▫️ Complete Brand Identity and Site Design in Shopify

▫️ Print On Demand product Research and Integration

▫️ Custom Brand Identity, Icons, Mockups and Collateral

▫️ Custom Forum Portal

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