New Brand Build outs are always fun. We had the opportunity to sit with The Gamers Grid Founder during the Brand Discovery to uncover the needs of a NEW gaming Brand. We wanted the design to be cohesive and reflective of a high-end apparel brand made specifically for gamers. Coupled with a community to reflect that, we were also tasked with developing a forum where members could discuss gaming.
As a team, we arrived at countless logo iterations, as we worked diligently to perfect a design to reflect gamers who were both skilled, had a flare for nostalgic and retro games and an insignia that appealed to fashionable, functional clothing.
The Grid, a prominent G and a fluid logo was the perfect formula for a successful Branding launch.
▫️ Complete Brand Identity and Site Design in Shopify
▫️ Print On Demand product Research and Integration
▫️ Custom Brand Identity, Icons, Mockups and Collateral
▫️ Custom Forum Portal
The Center for Black Innovation is a think tank and black innovation ecosystem building organization with the understanding that smart cities and communities are formed by cultivating great leaders.