Case Studies

The Gamers Grid

Brand Identity
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Logo Design
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Web Design and Development
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The Brief
Our 5Four Team had the opportunity to develop an entire gaming brand from scratch, with custom apparel and user portal integration. We developed the brand identity for a gaming platform and apparel brand for active gamers.

The Problem

New Brand build outs are always fun. We had the opportunity to sit with The Gamers Grid Founder during the brand discovery to uncover the needs of a NEW gaming brand. We wanted the design to be cohesive and reflective of a high-end apparel brand made specifically for gamers. Coupled with a community to reflect that, we were also tasked with developing a forum where members could discuss gaming.

Client’s Dilemma
The Gamers Grid needed a complete digital identity to showcase apparel and lifestyle branding assets to unite the online gaming community.

  • Lacked an online community for like-minded gamers to collab based on gamer profile.
  • Needed an online platfor for showcasing the newst apparel and gear.
  • Required a logo and brand identity as well as online design system for showcasing a forward-thinking gamer-centric brand.


The Solution

From great action franchises such as Halo, Call of Duty, Counter Strike, to the gripping and emotional tales like The Last of Us, The Elder Scrolls, Pokemon, and Final Fantasy, or even the adventures of Little Big Planet, Super Mario World, and Fall Guy, we share great moments that bind us.  This needed to be conveyed in the online design across all online channels.

  • Custom Shopify website build with product inventory and print-on-demand integration via Teelaunch.
  • An online community where gamers can connect and communicate about up
  • Shopify integration with 3rd party tools for subscription capability and print-on-demand shipping of products.
  • A community connected via 3rd party platform for easy access.

The Result

By uniting the different segments of online gaming in the form of sport, entertainment, and social networking under one brand it becomes easier to accelerate the industry’s growth which benefits all gamers. In addition to its high-quality apparel, Gamers Grid will be a hub for players to connect and promote their content.

  • Fostered a community of competitiveness and competition.
  • Launched a powerful gaming community with over two dozen products and designs
  • Created a complete brand identity including logo, branding assets and responsive logo design.
  • Created a gaming community for multiple buyer personas and age ranges.

The Showcase

While The Gamers Grid is focused on fostering community and competition within video games and esports, we believe that the best gaming experiences are created, shared, and owned by the community, independent of the game that is played.

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