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Case study
The Equitist
Branding & Strategy
Web Design

The Challenge

The Equitist equips healthcare organizations with actionable coaching, workshops, leadership training and real-time problem-solving, The Equitist seeks to deconstruct & destroy the oppressive systems and social conditions that create human casualties in medicine, public health, healthcare and beyond.

When we were approached by Dr. Lauren R. Powell, she was looking for a Branding and Design Agency capable of helping her company move from concept to reality in an emerging space called health equity.

So, how could we provide a solid brand identity and website to attract potential clients looking to embrace health equity while showcasing   benefits for the users while reaching  business goals?


The Approach

The 5Four Digital team hit the ground running. Our team worked diligently to bring The Equitist to life, framing Services and product offers in a simple and effective way to showcase content, while creating a beautiful brand to reflect a refined business plan. 

Services included:

  • Brand Discovery
  • UX Design 
  • Project Planning 
  • Prototypes 
  • Design System 
  • Wireframes 
  • User Interfaces 
  • Responsive Web Design

The Launch

We launched The Equitist to Dr. Lauren's audience with critical acclaim, dozens of form completions and collaboration from corporate clients.

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▫️ Custom Webflow CMS for Multi-Page  Items

▫️ Custom Development and Buildout

▫️ Increase in Organic Reach

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