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Case study
CFBI.org
Web Design
UI/UX
Start

A Simple, Powerful Platform

The Center for Black Innovation is a think tank and black innovation ecosystem building organization with the understanding that smart cities and communities are formed by cultivating great leaders, entrepreneurs, and real capital pathways that values black culture and communities as our greatest asset.

We were tasked with developing a simple, but intuitive website platform capable of showcasing the accelerators offers in a clean, concise one-page format.

The Center for Black Innovation drives change through providing exposure to innovation pathways, scaling black innovation ecosystems, diversifying existing innovation ecosystems with data-driven policies and research, with strategic long-term actions to solve the greatest funding challenges blocking Black prosperity.

We wanted the experience to be accessible for users and easy to browse service offers.

Plan

The Decisive Build

The Center for Black Innovation team tasked 5Four Digital with a simple rule of making it easy to browse and navigate on desktop and mobile. The team wanted a simplified site with limited navigation and pages, showcasing events central to the organization front and center.

The Center had spent 6 years as Code Fever, and was looking to rebranded to The Center for Black Innovation to better relay the full scope of their work over the years and to forge  new work as a research think tank and an organization committed to dramatically shifting the way Black communities engage and create value within the innovation economy by building asset and talent filled spaces in Black communities and equitable capital pathways to rid Black communities of innovation deserts.

Process

The Decisive Build

Shortly after the launch, The Center for Black Innovation, a Miami-based organization focused on increasing entrepreneurship in the African-American community, received more than $2 million in investment courtesy of the Knight Foundation, Surdna Foundation and Comcast NBCUniversal. “It’s a validation in a lot of ways that what we’re doing and what we’ve done is important,” said Felecia Hatcher, the center’s executive director and co-founder.

Our team at 5Four Digital was excited to collaborate with the team to develop a site reflective if their business.

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Results

▫️ 300% Traffic Increase from Last Quarter

▫️ Viral Website Launch

▫️ Responsive Site Design

▫️ Custom Webflow Buildout (in under 1 week)

VIEW WEBSITE / DESIGN
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