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Case study
Subnautica
Web Design
UI/UX
Start

The Challenge

Unknown Worlds is known in the gaming industry as an amazing indie developer that releases stellar games across multiple platforms. As an American video game developer based in San Francisco, the studio is best known for the Natural Selection series and Subnautica. After 5Four Digital released a video game template for use with Webflow websites, the Unknown Worlds team approached us to develop a landing page for their upcoming release: Subnautica: Below Zero

As avid gamers ourselves, how could we not!!? We were stoked to take on the project. The challenge was creating a fun, interactive experience gamers would enjoy.

Plan

The Approach

The 5Four Digital team hit the ground running. Our team worked diligently to bring Subnautica to life, framing multi-console capabilities and product offers in a simple and effective way to showcase content, while creating a beautiful brand to reflect a refined business plan. 

Services included:

  • Brand Discovery
  • UX Design 
  • Project Planning 
  • Prototypes 
  • Design System 
  • Wireframes 
  • User Interfaces 
  • Responsive Web Design
Process

The Launch

We wanted to the site to feature some amazing attributes that set it apart from the competition. We created a HUD type of feel on the main page with a featured video playing in the background. We also maintained a light to dark theme site-wide to emulate the ocean surface to the depths of the sea. The result? An amazing landing page that accepted 50,000 individuals to purchase and download the game.

Design process timeline
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Results

▫️ Custom Webflow CMS for Multi-Page Items

▫️ Custom Development and Buildout

▫️ Increase in Organic Reach

▫️ Custom Hover-Over Platform Switcher

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