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Case study
Pareto PPC
Web Design
Branding & Strategy
UI/UX
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The Project

As a partnership project with UX Designer, UX Hacks, we helped develop a new Brand Identity and Website Design and Development for a thriving PPC Agency. The agency was in search of a more detailed website experience that was capable of converting prospects into customers while showcasing their case studies and primary service offers.

We collaborated to bring these ideas to fruition by developing the website in Webflow, taking advantage of their CMS interactions and created multiple collections to accommodate services, case studies and blog content with ease of use for the client.

Plan

The Launch

Pareto PPC had previously built a solid book of business with ecommerce brands.

So, our goal was to increase that awareness via consistent branding, from custom icon sets, a cohesive brand identity and historical data. Based on existing website traffic, we were able to collaborate with.a skilled UX Designer, UX Hacks to cultivate a detailed high fidelity mockup built around usability and organic SEO.

Process

The Success

We helped a successful PPC agency increase their intake traffic by developing a simple website interface with clear call-to-action buttons and forms integrated with Google Sheets and Webflow to notify sales members immediately upon retrieval of a new lead.

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Results

▫️ Complete Brand Identity and Site Design

▫️ Custom Buildout in Webflow

▫️ Integrated Overlay Form

▫️ Significant Increase in Website Inquiries

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The Center for Black Innovation

The Center for Black Innovation is a think tank and black innovation ecosystem building organization with the understanding that smart cities and communities are formed by cultivating great leaders.

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