Manomi connects Black farmers with consumers to provide fresh produce and products for all. When they approached us, they had an app in development and a brand name. By partnering with us at 5Four Digital, we developed a go-to-market strategy that included Branding and identity and developing the app UI and landing page for Manomi to begin capturing leads, developing partherships and gathering users for the beta version of the app. The challenge was to create a cohesive brand that worked and resonated with Farmers and their clientele.
First thing we did was perform a competitive analysis. The goal being to make the site effective for the end consumer looking to purchase produce from diverse Farmers. We knew that the site had to be broken down and segmented in the following way:
Along with the above wireframe, we included the following services on our execution:
▫️ Custom Webflow CMS for Multi-Page Items
▫️ Custom Development and Buildout
▫️ Airtable integration for lead capture
▫️ Branding and Guidelines Design and Development