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Case study
LILA
UI/UX
Branding & Strategy
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The Discovery

As a followup to a detailed analysis of the brand, competitors and a discovery session that provided robust notes on next steps, our team began to wireframe the mobile app on paper.  We developed a list of deliverables and features the final app should have to cater to their ideal consumer, as well as 40+ screens of the user experience.  

Based on feedback, LILA generates a personalized astrological profile that highlights relationship strengths and weaknesses.  The app experience needed to allow users to connect with astrologically compatible people and provide insights to make getting to know someone easier and more fun.

Plan

The Pitch

We focused on low fidelity designs allowing our team  to be Agile, meaning they help project stakeholders determine the best solution for end users faster. This provided enough visual information to help the client determine whether to add or subtract features in the interface.

Process

The Pitch

We focused on low fidelity designs allowing our team  to be Agile, meaning they help project stakeholders determine the best solution for end users faster. This provided enough visual information to help the client determine whether to add or subtract features in the interface.

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Results

▫️ Developed Low / High Fidelity Mockups

▫️ Created Functioning Prototype in iOS

▫️ Brand Identity Design and Development

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