Case Studies

HmntyCntrd

Branding
,
Web Design
,
Web Development
,
UX Strategy
The Brief
We were tasked with updating the entire branding assets, website and development for HmntyCntrd
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The Problem

Despite having a clear vision and strong commitment to promoting more equitable and human-centered approaches to work and well-being, HmntyCntrd was interested in attracting and engaging the leaders who could benefit from their services. This was due in part to a lack of clarity and consistency in their branding and messaging, as well as a website that did not effectively showcase their amazing, high quality offerings.

The Solution

We provided HmntyCntrd with comprehensive branding, web design, and development services that helped them more effectively communicate their mission and attract a wider audience of leaders who were interested in promoting more equitable and human-centered approaches to work and well-being.

First, we worked closely with HmntyCntrd to develop a clear and consistent brand identity that aligned with their values and resonated with their target audience. Working with their Copywriter, Micah, we selected a color palette and typography that effectively communicated the company's mission and offerings, and created a design strategy that articulated HmntyCntrd's unique value proposition.

Next, we created a new website for HmntyCntrd that was modern, visually appealing, and easy to navigate. We designed a new homepage that clearly and compellingly explained the company's mission, values, and offerings, as well as created new pages for the company's courses, community, and consulting services. We also ensured that the website was mobile-friendly and optimized for search engines, to help HmntyCntrd reach a wider audience online.

Finally, we built and tested the new website, and integrated any necessary features or functionalities, such as online course registration and contact forms. We ensured that the website was user-friendly and accessible to a wide range of users, including those with disabilities.

Overall, our solution involved a comprehensive approach to branding, web design, and development that helped HmntyCntrd more effectively communicate their mission and reach a wider audience of leaders who were interested in promoting more equitable and human-centered approaches to work and well-being.

The Result

After we provided HmntyCntrd with comprehensive branding, web design, and development services, they were better able to effectively communicate their mission and reach a wider audience of leaders. The new brand identity we developed for them helped to create a more consistent and memorable brand that resonated with their target audience. The new website we designed and developed was modern, visually appealing, and easy to navigate, which made it more likely for potential clients to stay on the site and explore the services HmntyCntrd offered. We also ensured that the website was mobile-friendly and optimized for search engines, which helped HmntyCntrd reach a wider audience online.

As a result of these improvements, HmntyCntrd saw an increase in website traffic and overall positive feedback from their audience. They were able to better showcase their services and expertise to potential clients, resulting in more business and a wider reach for their mission of promoting human-centered work and well-being.

Overall, our work with HmntyCntrd resulted in a stronger and more effective online presence that better aligned with their mission and values, and helped them to achieve their goals of reaching and serving more leaders who shared their vision for a more equitable and human-centered approach to work and well-being.

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Justin Welsh

We successfully transformed Justin Welsh's online solopreneur brand, migrating intricate details from previous platforms to a premium, user-focused website built on Webflow.
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