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Case study
Web Design

The Challenge

Esalen is more than a retreat center or an educational institute. Anchored by the inspiring beauty of Big Sur and an incomparable intellectual history, Esalen is a worldwide network of seekers who look beyond dogma to explore deeper spiritual possibilities, forge new understandings of self and society, and pioneer new paths for change.

With a rich history, our team at 5Four Digital was tasked in bringing Esalen to the forefront with a new website design. With the collaboration efforts of the talented UI designer, Michael Ernst Design we set out to develop a robust site with simple navigation and custom CMS in Webflow.


The Process

With thousands of website pages, Journals, Press Releases and more, we had to organize the overall website structure and condense content into easily identifiable buckets. We exported and imported all of the content into CMS collections. This process was great for SEO and consolidated the platform for ease of use by their internal team. Our process included:

  • Organizing Content Via Buckets
  • Creating Easy-to-Access CMS Collections for Team Use
  • Developed a Custom Workshops Integration Via Zapier
  • Quality Assurance Via Usersnap to Collect Feedback
  • Custom Build in Webflow


The Result

By organizing website content and aggregating content into organized content clusters, the result was a fast-loading website optimized for user response.

Design process timeline
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▫️ Custom Webflow CMS for Thousands of Items

▫️ Custom Development and Buildout

▫️ 37% Increase in Organic Traffic

▫️ 11% Increase in Organic Impressions

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