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Case study
Color Coded Labs
Web Design
Branding & Strategy

Welcome to the Lab

Color Coded Labs finds, trains, and sets people of color up at companies ready to innovate at a greater scale. The 16-week tech & coding boot camp removes barriers for enrollment and opens doors for placements in great companies that are dedicated to diversity.

Color Coded Labs mission is to start a culture shift in the tech industry. They empower black and brown people to skill up in a tech boot camp built for them and connect graduates to innovative companies dedicated to diversity. Our initial goal was to develop a cohesive brand identity and website design reflective of their ambitious goals and deadline.


Our Strategy

After a 2.5 hour Brand Discovery Session (an exercise we perform with all of our clients, we had more than enough data points, ideas and design concepts to develop art boards for the Color Coded Labs team. our goal was to develop a brand that spoke to our key demographic while placing emphasis on the details of the program without overwhelming new developers who were interested in the accelerator.

We designed the brand with emphasis on contrasting colors, clean imagery and copy supplied by a professional copywriter with experience in the tech space.


The Execution

We worked alongside the Color Coded Labs Team to develop the brand Identity, including Values, Mission and overall aesthetic for the brand. Over the course of 3.5 weeks we perfected the design until it was a  design reflective of the ideal user experiencing the website for the first time.

Design process timeline
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▫️ Complete Brand Identity in Less than 30 Days

▫️ Distinct Branding

▫️ 2.5 Weeks of Web Development

▫️ Custom CMS Integration

▫️ Webflow CMS & AirTable Automations

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