Color Coded Labs mission is to start a culture shift in the tech industry. They empower black and brown people to skill up in a tech boot camp built for them and connect graduates to innovative companies dedicated to diversity. Our initial goal was to develop a cohesive brand identity and website design reflective of their ambitious goals and deadline.
Color Coded Labs required a strict deadline to launch prior to the calendar school year deadline to develop a cohesive branding and website entity to capture potential leads and convert them into students.
We decided to develop a cohesive website experience based on popular, successful accelerators around the U.S. Considering the broad scope of the project, we broke down the project into specific buckets including:
We utilized a vibrant, bright and engaging color palette to entice young, aspiring students to join the educational accelerator, Color Coded Labs. With clean, simple and large buttons and content, it was easy for users to navigate the website and complete the form to join the upcoming colding accelerator.
We worked alongside the Color Coded Labs Team to develop the brand Identity, including Values, Mission and overall aesthetic for the brand. Over the course of 3.5 weeks we perfected the design until it was a design reflective of the ideal user experiencing the website for the first time.