CarBuckets is an amazing concept. Joining a "Bucket" amplifies your negotiating power by grouping you together with other car buyers. Dealers don’t like losing multiple deals, so they’ll give each of you a better discount to ensure they win the group. Select the make, model, and color of your new car. You will also be able to select from all available cash rebates and manufacturer offers.
It was our job to create a simple user experience for the end-user in which they can understand what CarBuckets does and take action to find their dream vehicle. We set out to simplify the process.
First thing we did was perform a competitive analysis. The goal being to make the site effective for the end user to start their car buying process. We knew that the site had to be broken down and segmented in the following way:
Along with the above wireframe, we included the following services on our execution:
▫️ Custom Webflow CMS for Multi-Page Items
▫️ Custom Development and Buildout