Case Studies

Cake Ventures

Web Design
The Brief
Cake Ventures required a cohesive website showcasing the companies they've invested them in a simple and easy to use format.
View Live!

The Problem

Cake Ventures invests in pre-seed and seed stage companies, backing founders with global ambitions who are creating products that meet the needs of tomorrow’s consumers. As a thesis-driven generalists who invest across sectors into companies that reflect changing demographics, including: aging and longevity, the increased spending power of women, and the shift to majority-minority, we were tasked with showcasing Cake VCs mantra, their ethos behind the companies they invest in and why they invest in startups.

Our team performed a Brand Discovery and audit of the VC marketplace in search of design inspiration and relevat user experiences that made it easy for startups to apply and for partners to decide if they would like to collaborate wih Cake to continue their efforts.

Client’s Sitemap Development

Cake Ventures needed help devising a sitemap strategy that would:

  • Provide the end-user with a simple interface to browse existing companies
  • Provide simple and easy to use forms for startups and potential partners
  • Create a linear, timeless design system with solid color palette and look and feel

The Solution

One of our priorities with the project was to create a visually stunning way to showcase companies. We designed the UX around a cool and innovative way to showcase the company's Cake Ventures was invested in. In the showcase, users would be able to view them in list and visual formats.

While developing the sitemap, we also designed visual concepts for the refresh. We were going for a minimal and simple design with a palette of design colors to properly reflect the brand core ideals with images.

With Webflow, we could create a beautiful design on both desktop and mobile with a consistent Insights page design, company pages and dynamic visuals that accent the visual design systems of the layout.

The Result

After a 90 day sprint, Brand Discovery and iterations which included sitemap development and wireframe design based on historical data and analytics history, we built 1 cohesive platform for browsing Cake Ventures, completing website forms and browsing companies. With a load time of 300ms, the website loads lightning fast and received daily inquiries from potential partnerships.

  • Indexed in Google within 24 hours of release
  • Custom typeface and liquid coding language integrations
  • Custom Companies CMS with multiple display options
  • Increase in website signups and traffic

The Showcase

View a few of the images from the recent design refresh below:

See more of our work

View all projects


HmntyCntrd provides practical tools and clarity needed to deepen professional and personal growth.
A web designer on laptop waving at computer

Ready to work together?

Let’s link up. Complete our quick form below to schedule a 30 minute consult with our team. We invite startups and businesses looking to collaborate to build their website with 5Four.  
Schedule A Consult
Experience Endless Design & Development at Just $3900/m.
Learn More