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June 19, 2022

7 Books Every Entrepreneur Should Read in Their Lifetime [Finance, Growth and Marketing Edition]


In today’s video, I’m going over 7 books that every single entrepreneur should read in their lifetime. I’ve got the stack right here for you all! So stay tuned, let’s dive in!

1. The Win Without Pitching Manifesto | Blair Enns

All right, you all, so I’m gonna start this off. I’ve talked about this book before, but anybody that’s in a service-based business that wants to price their products accordingly, then check out this book by Blair Enns. It is called The Win Without Pitching Manifesto.

You can read this in a couple of hours, and I know I’ve shared this on videos prior, but please check it out. Just a wealth of knowledge. It’ll help you rethink your process, rethink how you sell, and how you position your products to become high quality, wealth-driven things that make a difference.

2. DotCom Secrets | Russell Brunson

Next up–and I know that this is one that you have probably seen before: DotCom Secrets. This book is a goldmine. If you’re selling products, you wanna sell digital products–anything like that–online, check out DotCom Secrets by Russell Brunson.

He’s the founder of ClickFunnels, which is a great platform–I’m not a huge fan of it since we build most of our websites on Webflow custom–but again, the book has just a wealth of gems from the product.

I mean, it even has, like, all the email templates that you can use in building out your websites, components of creating an attractive character that people follow through in regards to your buying process, great things like the value ladder–I mean, guys: this thing right here will change your whole perspective on how you provide products to your clients.

Also, testing products–like this one–I mean, so many good tidbits from this book. I’ve read this book plenty of times and it is a classic. If you’re selling products online and looking to really build up your business.

3. The E-Myth Revisited | Michael E. Gerber

Next up, I’ve got The E-Myth. If you are building systems or you’re looking to scale your business in order to sell it one day, The E-Myth is a major, major, major key. It talks about SOPs (Standard Operating Procedures) and how to create a management system within your business.

Also, it talks about creating an organizational chart for your team within the framework of your business. Michael E. Gerber is a genius when it comes to this–he built an entire curriculum around this small book. Read it, apply it, and make it happen, you all.

4. The 4-Hour Work Week | Tim Ferriss

Next up–and, of course, I know you all know this one–and I know this one has been talked about plenty of times, but The 4-Hour Work Week is a straight classic by Tim Ferriss. This book changed my whole perspective on business, on offshoring work, on working with team members, working remotely, developing systems and processes that help you really build and scale your efforts.

When it comes to creating products, licensing products, creating a digital-based business, it’s all here in The 4-Hour Work Week. Check it out. If you haven’t read it, I don’t know what rock you’ve been living under, but this book right here is a major, major key.

5. Get Good With Money | Tiffany Aliche

Now when it comes to being an entrepreneur, we don’t wanna talk about finances, but we have to. This book encompasses everything. It came out, I think, 1 or 2 years ago, but it’s by Tiffany Aliche, called Get Good With Money.

When I tell you that this book will change your whole perspective on money, it is a master class in how to build a financial foundation for yourself, so you can build generational wealth for the future.

It goes through the entire process–from mortgage debt, to choosing your investments and mixed allocation, to your retirement funds, to building an entrepreneurial business that’ll fund and bankroll your other ideas–I mean, it’s all here in this book.

I can’t recommend this thing enough, it is a master class. This is probably one of maybe 3 books you need in regards to financial literacy and just does an amazing job of being approachable and easy to use for the end user.

So check this out, you all.

6. Profit First | Mike Michalowicz

Next up–and this is probably in my top 3 of all time–is Profit First. Now this book is–I refer to this all the time, I jump in to make sure that I’m understanding and making this stuff applicable to my business. But Profit First will change your life, you all.

This book teaches fundamentals, like how you can be a small, profitable business without being a behemoth or monolith, and be able to be very successful in your agency or business without faltering to these “norms” in the space by paying yourself first, making sure that all that money is applicable to things that you’re working on that’ll help grow the business, and taking care of everything else as a secondary option.

Now the book tells you how to set up your accounts, how to allocate percentages to specific accounts, and how to really grow your business organically, as opposed to rushing in and just spending everything you can to build it up.

This book will change your whole perspective–as you can see, I’ve got it all tabbed up here. But check it out, just a classic, phenomenal book, and it’ll help get your business profit-ready for the future.

7. $100M Offers | Alex Hormozi

And lastly–I can’t say goodbye without breaking down this book by the homie, Alex Hormozi. My buddy Ryan, who’s another agency owner, told me about this book–and this book is insane, you all.

It’s a really short read–you can even get it for, like, a couple bucks on Amazon. They have a digital version. But $100M Offers is just an amazing way to position your products so that people want to buy immediately.

Alex just does a great job of making this really approachable in his process-as you can see, there’s a whole bunch of worksheets in here, and just really easy to use stuff. I mean, the book is super short–I had to get the physical copy, ‘cause I want to be able to write in it and make my changes and tweaks.

But ultimately, it walks you through examples, how to sell, what to sell, ways that you can sell online, how to position your product in the right way for people to buy, price to value discrepancy, someone selling, group selling–I mean, it’s all in here. This is probably one of the best books you’ll read in the last couple of years.


All right, you all. So here is my list right here, you can see I’ve got all these books right here.

Check these out, I’m gonna leave it in the comments so you can grab them anytime you please–digital, physical copy, whatever you prefer. Make it happen, do your thing, and I will see you all next week.

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